Brand Manager

Masco Corp. Santa Ana , CA 92701

Posted 2 months ago

Job Description

Our Ongoing Commitment to Diversity, Equity & Inclusion

We believe a workplace that encourages and values different voices, perspectives, and backgrounds builds better teams, better solutions, and more innovation. The goal is for every single team member to have a voice and experience a sense of belonging here, regardless of where they sit in the organization and what their background is. We look forward to your sharing your outstanding and unique talents and perspectives with us!

Marketing manager is responsible for developing, implementing and executing strategic marketing plans for the organization in order to attract potential customers and retain existing ones.

Day-to-day tasks include managing and coordinating marketing and supporting staff, leading social media and public relations efforts across multiple lines of business, liaising with media organizations and advertising agencies.

  • Brainstorm and develop ideas for creative marketing campaigns

  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (social media and public relations)

  • Liaise with social agency partners to develop and execute promotional events and campaigns

  • Plan and execute initiatives to reach the target audience through appropriate channels

  • Assist in analyzing marketing performance data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies

  • Lead/support development of social media strategy

  • Liaison to social agency partners for weekly meetings, dashboard configurations and platform updates

  • Lead/support public relations strategy and initiatives across key businesses

  • Oversees to ensure brand, campaign, and product messaging guidelines are being upheld across multiple touchpoints

  • Support Director and cross-functional teams in conducting market research to find answers about consumer requirements, habits and trends

  • Supports team with new product development and new business pitch initiatives

Skills:

  • Intimate understanding of traditional and emerging marketing channels

  • Social Media + Public Relations

  • Excellent communication skills

  • Ability to think strategically, creatively and innovatively

  • Budget-management skills and proficiency

  • Professional judgment and discretion that comes from years of experience in the field

  • Analytical skills to forecast and identify trends and challenges

Full time

BEHR (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.

BEHR is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.

E-Verify Participation Poster: English & Spanish

E-Verify Right to Work Poster: English & Spanish


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Brand Manager

Masco Corp.