Brand Manager, Marketing Strategy

Paypal San Jose , CA 95111

Posted 8 months ago

Job Description: Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal's 237 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies.

The Role:

The Global Brand Marketing team is on the hunt for a Brand Manager of Marketing Strategy to lead the platform team. One of the unique benefits of PayPal is that we have a global two-sided network across both consumer and merchant. The platform lead will be responsible for thinking about how we fuel the flywheel between consumer and merchants. As part of the Global Brand team, you will play a central role with the Product Marketing, Go-To-Market and Integrated Marketing teams to craft the PayPal story. We are looking for a true customer champion who can think about the narrative starting with the customer intent and support with our products and services.

You will be defining the value proposition by segments to drive a stronger connection with the brand and drive overall marketing excellence. If you are a seasoned brand marketer and talented strategic mind who wants to apply your skills to a dynamic, fast paced and purpose driven organization this role is perfect for you.

What You'll Do at PayPal

  • Develop the customer narrative around how our platform products help to tell the brand story.

  • Building off the Global Brand Platform, define the value proposition for our segments to connect the two-sided PayPal brand.

  • Drive a more emotional connection with our brand and give the business a north star for ensuring we are behaving as a true customer champion.

  • Serve as the primary brand strategy liaison to Global Product Marketing, GTM and IMM teams and be the voice of the customer, through customer insights, competitive trends and a deep understanding of PayPal's products to the planning process.

  • Build strong partnerships with cross-functional teams that include Product, Regional Marketing, Research and Insights, Experience Design, Engineering, Sales and external partner teams to identify opportunities, ensure alignment and buy-in across organization.

  • Monitor category shifts and emerging markets trends and competitive intelligence to be the merchant expert and drive future growth.

  • Be accountable for meeting multiple tight deadlines, with ability to react to immediate company and project needs.

  • Apply great attention to detail with top-notch presentation, written and verbal communications skills.

  • Oversee budget development, management and tracking for all programs.

  • Manage vendor relationships, contracts and service providers.

  • Direct management of Marketing Coordinator to support regional marketing activities.

What Makes You Successful:

  • Customer Centric
  • A customer-first mindset. The ability to put yourself in the customer's shoes to ensure we live our brand purpose and display empathy for the customer when developing marketing plans and campaigns.
  • Collaborative
  • A key part of the role is to work hand-in-hand with the regional marketing teams to deliver a global solution that support the GTM strategies of a diverse range of priorities. This requires the successful candidate to be able to work across a matrixed organization and have experience managing multiple stakeholders across multiple levels and functions.
  • Self-Starter A creative problem solver with an innovative mindset and a scrappy determination to do more with less. We are a small but growing team, so you'll need to be prepared to step out of your defined role from time to time.

  • Creative- The successful candidate will have experience in the creative process, understanding the importance of strategy within the process, and the ability to think holistically across all touchpoints.

  • Experience Ideally, we're looking for someone with previous experience working in the tech industry, payments industry, highly regulated sectors or similar. Prior payments experience is a bonus but not a deal breaker. They should have at least 6 years in marketing related fields.

  • Personality

  • A sense of humor is a mandatory. We operate much like an internal agency model. We work hard but don't taking ourselves too seriously.

Requirements

  • 7-10+ years marketing experience.

  • Bachelor's degree required

  • Demonstrated ability to solve a range of challenges via strategic, analytical and creative problem solving.

  • B2B and B2C experience a plus

  • Tech experience preferred.

  • Has worked in a global team setting

  • Agency Planning experience a plus

  • Ability to thrive in a fluid environment. Results-driven

  • Exceptional communicator and influencer, cross-functional leader

We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom.

PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities.

R0026963


See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Marketing Strategy Manager

Paypal

Posted 2 weeks ago

VIEW JOBS 11/29/2018 12:00:00 AM 2019-02-27T00:00 Job Description Fueled by a fundamental belief that having access to financial services creates opportunity, PayPal (NASDAQ: PYPL) is committed to democratizing financial services and empowering people and businesses to join and thrive in the global economy. Our open digital payments platform gives PayPal's 254 million active account holders the confidence to connect and transact in new and powerful ways, whether they are online, on a mobile device, in an app, or in person. Through a combination of technological innovation and strategic partnerships, PayPal creates better ways to manage and move money, and offers choice and flexibility when sending payments, paying or getting paid. Available in more than 200 markets around the world, the PayPal platform, including Braintree, Venmo and Xoom enables consumers and merchants to receive money in more than 100 currencies, withdraw funds in 56 currencies and hold balances in their PayPal accounts in 25 currencies. PayPal is seeking an experienced marketer to drive new customer acquisition strategy for its Business Financing Solutions products including PayPal Business Loan and PayPal Working Capital in the U.S. You will play a central role—working with channel leads (digital display, email, mail, social, telemarketing, etc.) and campaign management to orchestrate end-to-end marketing strategy and plans for key product and campaign launches. You have experience across multiple marketing communications disciplines and can toggle seamlessly between the importance of the PayPal brand values and our product features. Candidates should be well versed in A/B testing strategy, creative asset development, as well as have a strong understanding of marketing analytics to drive towards data-based decisions. Job Description PayPal is seeking an experienced marketer to drive new customer acquisition strategy for its Business Financing Solutions products including PayPal Business Loan and PayPal Working Capital in the U.S. You will play a central role—working with channel leads (digital display, email, mail, social, telemarketing, etc.) and campaign management to orchestrate end-to-end marketing strategy and plans for key product and campaign launches. You have experience across multiple marketing communications disciplines and can toggle seamlessly between the importance of the PayPal brand values and our product features. Candidates should be well versed in A/B testing strategy, creative asset development, as well as have a strong understanding of marketing analytics to drive towards data-based decisions. Responsibilities * Create go-to-market strategies for Small Business (SB) and Mid-Market (MM) businesses including segmentation, targeting, channels, creative direction, and metrics. * Align stakeholders on plans, including risk, channel managers, sales, legal, compliance, finance, campaign management, SB and MM segment teams. * Plan and oversee budget for plans. * Build strong relationships with SB and MM teams on cross-sell initiatives. * Work with modelers & analytics to create personalization & targeting strategies that best optimize usage of limited inventory impressions for acquisition. * Partner with cross-functional teams to optimize experiences throughout the acquisition funnel to increase conversion. Requirements * Minimum 5 years of experience in marketing – financial services background is a plus. * Bachelor degree required, MBA or equivalent experience preferred. * Proven track record of defining, executing & measuring marketing strategies & tactics in digital & direct response channels. * Experience developing creative strategy & messaging. * Expertise in direct response email marketing, familiarity with ESPs, mobile optimization & overall email best practices. * Excellent organizational skills with the ability to manage several priorities simultaneously on tight timelines. * A data-based approach to strategy creation & prior experience developing targeted & segmented plans. * Strong interpersonal & influencing skills to drive business priorities within the larger organization as well as to work with cross-functional partners to win as one team. * Ability to evaluate & optimize the entire customer journey from top of funnel entry points through application, to conversion, and repeat buy. * Comfort functioning with ambiguity & ever-changing product/business landscapes, seizing opportunities proactively. * Develop and deliver effective internal briefs to cross-disciplinary channel teams, ensuring plans champion the customer, leverage the brand promise, and are tied to business objectives. * Love what you do! We're a purpose-driven company whose beliefs are the foundation for how we conduct business every day. We hold ourselves to our One Team Behaviors which demand that we hold the highest ethical standards, to empower an open and diverse workplace, and strive to treat everyone who is touched by our business with dignity and respect. Our employees challenge the status quo, ask questions, and find solutions. We want to break down barriers to financial empowerment. Join us as we change the way the world defines financial freedom. PayPal provides equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, pregnancy, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, PayPal will provide reasonable accommodations for qualified individuals with disabilities. R0039487 Paypal San Jose CA

Brand Manager, Marketing Strategy

Paypal