Litehouse Inc Sandpoint , ID 83864
Posted 4 days ago
The brand manager is the business owner of the brand creating and evolving the brand vision, defining the brand strategy and overseeing the execution of all brand marketing activities in alignment with consumer needs and the corporate vision, mission, and strategy. This role is a cross functional leader and brand champion developing tools and selling stories to generate excitement with internal teams and external partners to launch new products and execute marketing activities.
ESSENTIAL JOB DUTIES/KEY ACCOUNTABILITIES
Own the roadmap: Develop and evolve brand vision and strategies across all selling channels, relentlessly identify opportunities and risks, and recommend specific action plans that align with corporate strategy. This includes all aspects of the marketing mix inclusive of brand position, brand guardrails, value proposition, growth plan, product architecture, product launches, marketing campaigns, and key
Clear the path: Oversee product launches and campaigns from concept to coordination to execution ensuring all activities support the brand positioning. Proactively develop business plans and ensure that business objectives can be met by removing any controllable
Understand the landscape: Get to know our consumers (who are they, what do they value, what is relevant, how should we communicate to them, etc.), stay up to date on the CPG and food industry, research the competitive landscape, understand customers' needs, and follow relevant trends. Collaborate with market research team to leverage research and consumer insights to drive brand strategy and create brand
Own the business: Actively maintain P&L vigilance, manage brand budgets and monitor profitability. Measure and hindsight product launches and campaign results. Develop recommendations to drive growth and profitability for the
Lead a cross-functional team: Coordinate and leverage the talents of cross-functional teams and external partners to achieve desired business results. Maintain product changes as required by legal, regulatory, or quality. Deliver creative briefs, collaborate, and support the visual execution of the brand with the creative team in conjunction with the brand strategy. Work with creative and communication teams to ensure consistency across all brand
Be the #1 fan: Be a brand ambassador and product expert for the organization (what our products taste like, how to cook with them, how they are made, where they are available). Inspire cross functional teams to ensure brand strategy is reflected in all elements of execution. W
EDUCATION AND EXPERIENCE
Bachelor's in business, Marketing or Related Field. Equivalent combination of education and experience may be
4-6 years of experience in brand management, marketing communications, or product development, preferably in consumer-packaged goods space with a track record of delivering business
Experience working with customers, agencies, and cross functional team
IDEAL CANDIDATE QUALIFICATIONS:
Self-motivated, creative problem solver with a can-do attitude.
Thrives in an evolving business
Ability to multi-task, focus, think proactively and work efficiently in a fast-paced
KNOWLEDGE AND SKILLS
Verbal and written communication skills with ability to express ideas compellingly and efficiently; Ability to create and deliver presentations confidently, conveying an executive presence and deep understanding of the business.
Interpersonal skills with a customer service mentality and an ability to establish & maintain effective working relationships with all contacts inside and outside of the company.
Analytical skills, data driven decision making and an ability to use business planning to meet business goals and objectives, with direct budgeting and P&L
Advanced skills in MS Excel, Word, and Power
Strong project management skills including planning, organizing and resource
Must be a highly structured, disciplined, organized, and motivated individual with strong attention to
WORK ENVIRONMENT/PHYSICAL DEMANDS
Travel may be required with little warning and/or for extended periods of time. Off-site deployment of up to 1 week could be
Visit manufacturing facilities and participate in production- oriented
Paid Time Off
The ideal candidate must be able to pass a background check and pre-employment drug test
We do not offer sponsorship
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or protected veteran status.