Brand Manager

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At L.A. Libations, we specialize in fostering the growth of innovative beverage brands. As a Brand Manager, you’ll play a pivotal role in managing and supporting the development of our portfolio brands, working closely with retailers, distributors, and internal teams to drive success.

Role Overview: The Brand Manager will be responsible for end-to-end management of emerging beverage brands. This includes retail engagement, distributor coordination, and operational execution.

The ideal candidate has strong organizational and interpersonal skills, capable of handling everything from administrative tasks to representing the company at trade events. Key Responsibilities: Brand Management:

Act as the primary point of contact for assigned brands in the portfolio. Develop and execute go-to-market strategies in collaboration with the marketing and sales teams. Monitor brand performance and ensure alignment with growth objectives.

Working alongside sales team, build and maintain relationships with key retail accounts. Present brand updates, promotions, and product innovations internally and externally. Coordinate store-level execution of merchandising and promotional programs.

Liaise with distributors to ensure inventory availability, pricing accuracy, and on-time delivery. Monitor distributor performance, identify gaps, and develop action plans to address issues. Provide training and support to distributor teams on brand knowledge and positioning.

Administrative Work: Manage brand-related documentation, including POs, invoices, and contracts. Compile and submit reports on sales performance, inventory levels, and retail feedback.

Maintain organized records of distributor and retailer interactions. Trade Events & Marketing Activations: Represent brands at industry trade shows, sampling events, and retailer meetings.

Plan and execute promotional events to increase brand visibility and consumer engagement. Collaborate with event teams to ensure smooth execution of all activations. Data Manipulation & Analysis:

Analyze sales, distribution, and performance data to identify opportunities for growth. Create detailed reports and presentations for internal and external stakeholders. Use data insights to refine brand strategies and operational plans.

Qualifications: 2 years of experience in brand management, preferably within the beverage or CPG industry. Strong knowledge of retail and distribution channels. Proficiency in Microsoft Excel, PowerPoint, and data visualization tools.

Ability to travel for trade events and retailer meetings as needed. What We Offer: A dynamic work environment at the forefront of beverage innovation.

Opportunities for professional growth and mentorship. Competitive salary and benefits package. If you’re passionate about emerging brands and thrive in a fast-paced, entrepreneurial environment, we’d love to hear from you To Apply:

Please apply on LinkedIn. L.A. Libations is an equal opportunity employer.

We celebrate diversity and are committed to creating an inclusive environment for all employees. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries Manufacturing J-18808-Ljbffr