Brand Manager

Keurig Dr Pepper Frisco , TX 75034

Posted 2 months ago

Job Overview

Background and Job Description:

At Keurig Dr Pepper, our mission is to provide a beverage for every need, everywhere people shop and consume. With a portfolio of more than 125 iconic brands that consumers know and love, we are one of the largest food and beverage companies in the US. We keep the consumer at the heart of everything that we do, and that is why KDP holds strong leadership positions in most beverage categories.

We are looking for a Brand Manager to lead our marketing efforts on iconic brands such as Dr Pepper, Canada Dry, Snapple, Bai, Mott's, CORE Hydration, among others. You will have the opportunity to work on brands that are loved by millions of consumers, and your strategic thought leadership and ability to work with diverse teams to develop and execute marketing plans will help these brands expand their leadership positions.

What You'll Do:

At KDP, our Brand Managers are leaders who have challenger mindsets. They put the consumer at the heart of everything they do, and they lead with a General Management mindset. In this role, you will:

  • Drive the development of your brand's strategy, establishing its vision and growth objectives by leveraging consumer insights, category and consumer trends, and your deep understanding of our competition and the needs of our customers

  • Lead from the front and strategically allocate resources - both dollars and people - to achieve goals

  • Lead and partner with communications, insights, and commercial teams to identify growth opportunities, build plans and execute world class marketing programs

  • Own your brand's integrated communications strategy from briefing to optimization to measurement. You will tap into expertise from A-list agencies and media partners to deliver communications plans that penetrate culture.

  • Be the face of your brand, championing your growth initiatives rooted in consumer needs and keen business expertise


What You'll Need to Succeed:

We are looking for leaders who have the drive and desire to make a big impact, who are motivated by results, who thrive at working with diverse teams to tackle big challenges, and who have a true passion for marketing.

  • Bachelor's Degree required; MBA is preferred

  • At least 3 years of brand marketing or brand management experience. CPG/Beverage experience from a Fortune 500 CPG company preferred.

  • A general manager mindset where you exhibit data influenced decision making and measurement

  • Exceptional team leader with a commanding presence and an ability to influence across functions, leadership levels and customer teams

  • Proven ability to operate in a fast-paced environment, reacting with sound judgement and often without specific direction

  • Expertise in developing and implementing brand strategies based on consumer insights, market data, category trends, and the competitive environment

  • Proficient at flexing between strategic planning and tactical planning

  • This role is based at the KDP headquarters in Frisco, Texas. Relocation to Greater Dallas, TX area is required with 10%-15% travel.

Our Commitments to You

At Keurig Dr Pepper, our strength is our people. We offer several great benefits with this position, including:

  • Competitive pay and benefits

  • A comprehensive on-boarding boot camp program to help you get up to speed and quickly build confidence and independence

  • Opportunities for continuous learning through our Marketing Capabilities curriculum, and formal and informal mentorship opportunities to help you navigate your career

  • A high-performance team culture where individual contributors are empowered to make decisions and challenge assumptions

  • Continuous development as you learn from pacesetters in media, creative, and entertainment

  • A brand new, state-of-the-art company headquarters located in at The Star in Frisco, home of the Dallas Cowboys World Headquarters and overlooking the Cowboys' practice facility

  • We offer a hybrid flexible working model

Company Overview

Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig, Dr Pepper, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott's and The Original Donut Shop. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.

Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.

Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled.

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Brand Manager

Keurig Dr Pepper