Brand Manager

Job Description

Reports to: Director, Brand & Community

The Brand Manager drives the MMGNET brand strategy and go-to-market plans. They preserve and enhance the brand DNA and play a key role in developing the brand story, visual identity, and ethos across marketing campaigns, channels, social media, events, and influencer programs.

The Brand Manager reports to the Director of Brand & Community and supports the wider marketing organization in developing, planning, and executing brand marketing campaigns and partnerships. This involves working collaboratively with cross-functional marketing teams such as Events Marketing, Revenue Marketing, Content, Social, and Creative & Design.

Additionally, the Brand Manager is responsible for managing external partners, resources, and freelancers as needed and for other project management responsibilities as necessary.

The ideal candidate for this role is customer-obsessed, a storyteller at heart, visually and creatively astute, and a self-proclaimed brand nerd. They thrive in collaborative, fast-paced environments and are highly self-motivated, able to prioritize as needed and balance stakeholder feedback with brand management and marketing best practices to deliver effective materials, campaigns, and messaging. Communication, collaboration, and emotional/behavioral intelligence are fundamental to this position and success in this role.

The ideal candidate should possess a solid understanding of brand management best practices, brand marketing campaign development, and visual guidelines/campaign development.

Ability to work a hybrid schedule and travel into our office located at 605 3rd Ave, New York, NY 10158

Role Accountability and Duties:

• Possess / Acquire deep understanding of our industry, existing customer base, and target customer segments' challenges and needs; disseminate knowledge internally and leverage findings to support the development of tactical plans to acquire, retain, and engage and deliver against them; Monitor market trends and competitor activity; provide on-going updates and reports, present insights to key stakeholders and leadership as necessary

• Align marketing teams around the brand's strategic positioning / direction; collaborate actively with key cross functional teams to support delivery of strategic and tactical plans & guides.

• Manage the delivery of both annual / seasonal campaign themes and key brand messaging in partnership with the Director Brand & Community, Design team, and external agencies

• Create briefs and align creative teams and agencies as needed to create hero visuals / supporting assets that fuel monthly content campaigns and product launches; Own and execute roll-out

• Work closely with brand marketing and content teams to create marketing campaign storylines and plans, and ensure brand visual identity, seasonal guideline application, and voice & tone consistency across communication formats and marketing channels

• Align with product & content teams on monthly content campaigns and themes; Execute audience briefs, targets/wish-lists, and ensure on-going dissemination of key campaign information to marketing team

• Own and execute new and ongoing advertising activities and media plans; support marketing in analyzing performance and media partnership(s) ROI; work hand-in-hand with Brand Marketing to align key campaign timelines

• Partner with Content and Social teams as needed to develop brand-specific, topical, relevant content and insights initiatives as they relate to specific target audiences and customer segments; support brand marketing in identifying appropriate new channels of distribution to reach target audiences

• Support and collaborate with Social Media teams to ideate and support the delivery of community-focused social media content and activities including influencer programs that increase brand awareness and engagement across Instagram and LinkedIn.

• Partner with content team and contractors as needed to plan & execute content campaign specific photo + video production needs; ensure consistent and aligned branding and brand voice/personality

• Work hand-in-hand with brand marketing to support the development of customer personas, which will inform marketing and sales campaigns, the evolution of our product offer(s), and more

• Support in the ideation/conception/execution of how brand translates to in-person marketing experiences, events, and programs designed to amplify brand and key product launches

• Align with internal and external operations and creative teams on look/feel, signage, décor, and major experiential marketing moments.

• Work closely with Director of Brand & Community and VP of Marketing on ideation, discovery, and execution of partnerships, sponsorships, and collaborations that create awareness around MMGNET within the industry and community throughout the calendar year

• Support Informa Markets (Group) pillars and KPIs by developing actionable ideas and tactics appropriate for MMGNET, events, and community; work with the Brand Marketing team and wider marketing teams to launch and

• Support in the development of the strategy for community events and programs in partnership with the Director of Brand & Community; Own the planning and execution of events and programs, required promotional materials, collateral, target lists, photo/video coverage, and amplification plan across marketing channels including social media.

• Identify and activate brand advocates and social media influencers via ongoing partnerships and brand ambassador programs; partner with social media & content teams to integrate into ongoing community-focused content

• Partner with internal and external PR teams to increase awareness of MMGNET via media outlets, press, influencers, etc.

• Help manage budget; provide budgetary support including billing, coding of invoices, reconciliation, and cost tracking

• Project manage and actively collaborate with external agencies, partners, freelancers as needed to develop and deliver world-class brand initiatives and campaigns on time and on budget

• Prioritize work and resources across projects based on short- and long-term needs, establishing and managing achievable delivery schedules

• Support Director, Brand & Community on execution of additional/other initiatives and projects as needed

The pay range for this position is $68,500 - $78,000 depending on experience

This posting will automatically expire on 5/13/2024