Brand Manager

Job Summary

As the first-ever full time Brand Manager in Carlyle Tool's history, you will play an importantrole in re-positioning our premium tool line to with the goal if disrupting and elevating the industry. Reporting directly to the Carlyle Tools Sr. Manager, you will be responsible for co-leading the execution of various strategic initiatives that drive brand awareness, engagement, loyalty and sales. This role requires a tenacious and experienced individual who is strategic, creative, efficient, and organized. You will be a critical member of a XF team that spans across product, category, engineering, retail, packaging, research, media, PR, social, events, and more.

Responsibilities

• Assist with the build out and implementation of a comprehensive, multi-year brand marketing strategy spanning multiple initiatives and activation types.

• Willingness to be flexible and work on an evolving array of workstreams.

• Assist Senior Manager and agency partners with the build and execution of the 2025 media, social, PR & influencer plan.

• Assist with creation and management of 2025 content calendar.

• Lead creation and rollout of new brand apparel, premiums and merchandise.

• Lead creation of new product catalogs.

• Partner with retail team to manage update of Carlyle Tools in-store experience.

• Lead copywriting efforts focused on refining brand and product language.

• Partner closely with packaging agency to review and approve any updated and/or new packaging.

• Partner with technical XF team to help buildout of a new website.

• Protect the Brand - help update and socialize Brand Standard ensure that brand integrity is maintained.

• Work closely with Carlyle Brand Director to ensure tight alignment on all initiatives, decisions, and outcomes.

Qualifications

• Minimum of 5+ years' experience in brand marketing, with a proven track record of executing marketing programs on time and in full.

• Ideally a Bachelor's degree in Marketing, Business Administration or a related field.

• Experience working with consumer brands, retail and/or the auto industry.

• Strong communication, presentation and interpersonal skills, with the ability to clearly and succinctly update stakeholders.

• Results oriented mindset with a focus on delivering measurable business results.

• Creative thinker with a passion for managing innovative marketing campaigns and brand experiences.

• Extremely organized with ability to manage projects through to completion.

• Must be results driven, work well under pressure and be a team player.

Physical Demands / Working Environment

Typical office working environment- minimum 3 days a week

Not the right fit? Let us know you're interested in a future opportunity by joining our Talent Community on jobs.genpt.com or create an account to set up email alerts as new job postings become available that meet your interest!

GPC conducts its business without regard to sex, race, creed, color, religion, marital status, national origin, citizenship status, age, pregnancy, sexual orientation, gender identity or expression, genetic information, disability, military status, status as a veteran, or any other protected characteristic. GPC's policy is to recruit, hire, train, promote, assign, transfer and terminate employees based on their own ability, achievement, experience and conduct and other legitimate business reasons.