Brand Manager

Who We Are

Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 9 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.

How You Will Make an Impact

Frida is seeking a Brand Manager to join our Brand Management team and drive our innovation agenda forward.  Reporting into the Sr. Director of Innovation, the Brand Manager will be responsible for analyzing category, consumer, competitive and brand trends that inform innovation opportunities and growth pipeline. The ideal candidate is a strategic thinker, strong communicator, collaborative, and an expert in analyzing varying types of data to uncover actionable business insights that inform strategy. 

The Brand Manager will work with cross-functional teams to identify new Frida opportunities, analyze consumer insights data, define product criteria and pricing, build project briefs, and set up R&D teams for success in executing on opportunities while achieving financial goals. Responsibilities to include:

• Develop and analyze category, consumer, and competitive market trends to identify best opportunity for Frida to enter or expand across categories
• Conduct new category + product data analysis and research to identify product opportunities for Frida that fit brand, consumer, and business needs
• Leverage a varying set of data from consumer data, brand studies, sentiment analysis, reviews, and business performance data to draft narratives and concepts behind new product ideas to inform product briefs and opportunities 

• Support charter development, opportunity sizing and claims strategy working alongside cross-functional partners to drive innovation forward

• Throughout product development lifecycle, work closely with sourcing, supply chain, and product development to maintain financial targets while delivering on consumer promise 
• Recommend optimal product positioning, claims and pricing for new product briefs reflecting market research, competitive intelligence, and performance analytics for product launch across retail channels

• Collaborate with sales teams to develop best in class category growth stories for Line Review content and sell-in

• Collaborate cross-functionally to routinely evaluate the performance of products in market to refine expansion plans, SKU strategy, and maximize market penetration
• Conduct deep dive analysis into distribution and portfolio expansion opportunities in retail
• Develop competitive intelligence routine reports to inform leadership of industry trends, and competitive insights
• Other projects as assigned

What You Will Need

• Bachelor’s degree in Business or related field
• 5+ years of related experience in analytics or strategy, CPG, Consulting, Business Intelligence, or Finance experience ideal
• Excellent communicator and collaboration partner 
• Strong project management experience and demonstrated ability to deliver on multiple cross-functional projects concurrently to completion in a timely manner 
• Demonstrated analytical chops, with the ability to design and interpret financial models to facilitate opportunity evaluation and priority setting
• Professional presentation skills and ability to communicate clearly and effectively with team members throughout the company including senior leadership
• Energetic, positive team player attitude ready for the demands of a high energy, fast-paced company environment with a no-task-too-small work ethic
• Quick learner who is comfortable working with large data sets to solve unique and complex problems
• Ability to structure data analysis, driving analytics insights and analytical solutions to determine the best analytical solution
• Ability to translate business problems into analytical solutions by knowing appropriate models 
• Superior Microsoft Excel, data analysis, and visualization skills. Experience in Nielsen/IRI, Amazon competitive data, Power BI 
• A sense of urgency to quickly, decisively, and efficiently resolve business issues
• Strategic thinker who brings fresh thinking and works well with ambiguity

Who You Will Work With

Frida is an organization that values collaboration and community. As the Brand Manager, you will work closely with R&D, Marketing, Sales, Creative, & Operations teams.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

• Robust health benefits including:
• Comprehensive medical, vision, and dental plans
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability 
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, and a birthday floater 
• Flexible paid pregnancy and parental leave
• Weekly wellness programming including manicures & pedicures, massages, and carwashes
• Dog friendly office - feel free to bring your best buddy with you to work! 
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings- we know how to throw a party! Team engagement is at the epicenter of our culture, whether it’s getting together for our annual Fam Jam bash or giving back to our community through a day of service
• Exclusive employee product discounts

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy