Brand Manager

How You Will Make an Impact

We are looking for a Brand Manager to join our team and help shape how data and analytics are used to drive the growth of the business and future strategic decision making. The Brand Manager will be responsible for growing the business through a deeper understanding of marketing effectiveness, point of sale, performance analysis, and discovery of new consumer insights that allow us to make quick, informed business decisions. The selected candidate will also create and manage dynamic and scalable data models, developing actionable outputs that inform both our immediate performance strategy and long-term innovation roadmap. Responsibilities to include:

Performance Analytics

• Lead performance & marketing analytics reporting, including utilizing data to provide insights on macro, geographic, retailer, and product-level trends
• Measure seasonality and develop sales trend tools to understand and measure periodic performance; develop variety of KPIs to measure growth tactics (organic, distribution, marketing mix)
• Manage our business intelligence tools, including Power BI, Alloy, Nielsen, Skai, and Stackline to help automate analytics (freeing up time for more in-depth analysis) in addition to elevating data capabilities across media and competitive intelligence
• Leverage competitive intelligence to develop market share reports, media recommendations, channel strategy and sales optimizations
• Conduct deep dive analysis into select areas of growth, including product prioritization and retailer performance
• Work with Brand Managers to ideate, execute, and analyze performance-driving initiatives including paid social, search & other media programs
• Align with Sales Planning weekly to bridge wholesale with POS performance and collaborate on future planning
• Lead weekly & monthly performance meetings with our CEO, President & SVPs to discuss company success and opportunities
• Actively participate in the development of the vision for the company's data & analytics architecture to improve company-wide analysis efficiencies and broaden your own knowledge of data analytics

Business Strategy & Innovation Revenue Management

• Annual Innovation Planning: identify categorical/innovation whitespace through market research, competitive & macro trends, financial expectations and long-term revenue modeling
• Pricing & Revenue Management: define price and new product revenue forecasts for new products to inform the team on optimal selling strategy; lead price increase/decrease initiatives to maximize revenue.
• Charter & Product Financial Management: help structure and develop our product development recommendations / opportunities from a category / green field and competitive perspective. Participate in product management process, ensuring development adheres to financial guardrails & pivots occur when necessary
• Licensing & Acquisition: participate as a key stakeholder in determining new product licensing & acquisition opportunities, providing competitive analysis, channel viability & revenue forecasts
• Growth Modeling: build and lead company’s 5-year strategic growth model, partnering with Finance team to manage top-line & bottomline growth goals
• New Channel Development: develop strategic blueprints for new channels (e.g. Dollar, Club), non-traditional revenue exploratories, ad hoc projects as necessary
• Additional projects as assigned

What You Will Need

• Bachelor’s Degree in Business, Marketing, or related field
• 4-6+ years’ experience in an analytical field
• Extremely proficient in Microsoft Excel, PowerPoint, and Nielsen/IRI
• An excellent communicator, who is excited about sharing actionable findings and insights
• Comfortable working with incomplete datasets / uncertainty with a think-outside-the-box mindset
• Excited to answer large, open-ended questions that do not have a “right” answer
• Team player who enjoys working and learning across departments
• Willing to learn new skills and take the extra steps to help drive the business

Who You Will Work With

As the Brand Manager, you will work closely with Finance, Sales, Ecomm, Media, Creative, Operations, and R&D teams.