United Natural Foods Inc Providence , RI 02940
Posted 1 month ago
Job Ref: 161532 Location: Providence, RI 02908 Category: Branding / Marketing Job Type: Full-time Job Status: Exempt Anticipated Closing Date: April 15, 2024 Pay Basis Yearly Pay Range $80000.00 - $149500.00 Annually ($38.46 - $71.88 Hourly) Other Compensation Bonus Eligible
Job Overview:
The Brand Manager is responsible for driving profitable brand growth in support of the Brands+ business. This role will plan, direct, and
implement the US marketing strategy of Equaline and Shoppers Value. They are responsible for working cross-functionally with Sales,
Sales Operations, Merchandising, Product Development, Product Business Management, and Finance to meet goals and attain
metrics. Innovation is critical and the Brand Manager must understand how to move with speed in developing new products and
renovating old ones. It is an important position for the company, and they are a key member of the Brands+ Brand Management
Team.
Job Responsibilities:
Innovation (50%)
insights to identify growth opportunities to drive new product development.
Establishes and executes multi-year innovation pipeline from concept to commercialization.
Develop new products and manage category white space based on trends and consumer insights
including leading concept presentations.
investments, and/or sunset plans.
to category, and profitability.
Business Leadership(25%)
drive sales growth and EBITDA expansion.
brand. Identify what is working at a retailer and what is not and provide recommendations on
how to improve performance.
consumer insights. Generates deep category, customer, consumer, and competitor insights from
multiple sources including primary research, secondary data sources, and customer interactions.
Monitors and analyzes market and competitor performance/activities.
Prepares for and attends monthly financial and S&OP Meetings, explaining the business drivers.
Develop compelling selling stories for key customers to help secure new product listings and
support key initiatives.
but are not limited to, the following:
o Brand and category sales trends
o Category and pricing segmentations
Strategic Planning (15%)
those visions.
Develop strategic brand plans for priority brands that utilize consumer insights and cross-functional input from key stakeholders on the Brands+ team and UNFI.
Develop long-term, broad stroke 3+ year initiatives that expand the brand presence, increase, and
diversify revenue streams, and improve margins/ profitability.
winning strategy and reason for each.
Team Collaboration (5%)
initiatives align with the brand.
and projects including strategic initiatives, pricing, and sales initiatives.
and updates.
business reviews.
Project Management (5%)
and product rationalization initiatives and ensuring targeted milestones are met on time.
strong contributor.
Job Requirements:
Education/ Certifications/or Equivalent combination of education training and experience:
Experience:
5+ years of relevant work experience, preferably at a consumer-packaged goods company in brand management,
Proven experience turning ideas into reality, starting with strategy to executing tactics.
Action-oriented with exceptional project management and organizational skills; able to manage multiple, often accelerated
projects at once.
Proven ability to analyze and interpret data and provide data-driven recommendations in line with business objectives.
Use of syndicated (Nielsen, IRI, SPINS) consumption and HH panel data and consumer research.
Strong knowledge of promotion techniques, pricing policies and distribution channels.
Thorough understanding utilizing insights and trends to create strategy, tactics and goals.
Curious mindset and passion for growing the brand and business.
P&L and ROI basics
Sales analytics
Knowledge/ Skills/ Abilities:
Excellent oral, written communication and excellent interpersonal skills.
Strong sense of urgency and project management skills.
Team player and working leader.
Highly motivated / self-starter.
Strong quantitative analysis skills.
Ability to prioritize a multitude of tasks.
Ability to work in a fast-paced environment and manage various projects at the same time.
Meticulous attention to detail.
Strong proficiency with Excel & PowerPoint.
Flexible and adaptable to learning and understanding new technologies
Some travel may be required.
All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, national origin, disability, or protected veteran status. UNFI is an Equal Opportunity employer committed to creating an inclusive and respectful environment for all. - M/F/Veteran/Disability. VEVRAA Federal Contractor.
Company: Blue Marble Brands LLC
United Natural Foods Inc