Brand Manager

Since 1869 we've connected people through food they love. Our history was created by remarkable people, ideas, and innovations. It serves as inspiration and foundation for our future success.

We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Michael Angelo's, noosa, Pace, Pacific Foods, Prego, Rao's Homemade, Swanson, and V8. In our Snacks division, we have brands like Cape Cod, Goldfish, Kettle Brand, Lance, Late July, Pepperidge Farm, Snack Factory, and Synder's of Hanover.

We foster a culture of belonging where people come first, and diversity is embraced. And we live our values, always, while setting the highest standards for performance.

Here, you will make a difference every day. You will be part of a dynamic, collaborative, and competitive team. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

General Summary

We believe that excellent people truly make a difference and together we aim for a legacy of accomplishment second to none. We are searching for the best, the brightest and the most promising brand marketer to join our team. Powered by a 'Can Do' attitude, we move with purpose, lead with integrity and are passionate about quality and growth.

We currently have a Brand Manager role open for our iconic Campbell's Red & White business. The successful candidate in this role will:

• Act as an owner and will be responsible for developing and implementing strategies and tactics that deliver the Annual Operating Plan P&L commitments and market share objectives of the R&W soup portfolio.

• Demonstrate strategic, creative and critical thinking in developing business and marketing plans in a complex environment. A passion for curiosity, continuous improvement, solution orientation, and bias for action will distinguish this leader in driving success.

The Brand Manager will be charged with leading within a matrixed organization to deliver the following:

Principal Accountabilities

Brand & Business Planning

• Develop a holistic view of the category (competitive trends, category trends, consumer and customer dynamics) to influence and inform core business processes and deliverables such as strategic planning, AOP and sales story creation.

• Monitor KPIs and lead analysis of business levers to provide an in-depth analysis to understand drivers of performance and determine opportunities for growth.

• Proactively bring new ideas/projects that can deliver AOP targets and fit within the brand strategy.

• Partners with sales to develop compelling sales materials that link brand strategy to category and customer needs.

• Create and drive alignment to brand and category strategic and annual operating plans.

Strategy & Activation

• Unlock brand potential with the next generation of consumers, leading marketing, innovation, and in-store activation that drives equity and growth.

Lead the development of Campbell's Better For You strategy and renovation roll out plans

Develop new multi-year innovation strategy & platforms, leading through activation.

• Collaborate on the development of Brand Foundations and Consumer Journeys as well as Brand-led activation areas (i.e. audience strategy, business brief, KPIs)

Unlock brand potential with the next generation of consumers

Commercialization

• Oversee development of commercialization (brand line extensions, quality and cost improvements, and commercial innovation) all grounded in deep and relevant consumer insights.

• Identify how to make plans go faster (mastery of milestones), make them bigger and better (motivate and influence cross functional partners).

Leadership

• Manage, coach and develop direct reports.

• Provide thought leadership to inspire great work, divergent thinking, and ongoing business-building product and marketing ideas.

Job Specifications

• Minimum education required: Bachelor's Degree. MBA strongly preferred

• Years of relevant experience: Minimum 5 years Brand Marketing experience in CPG industry. Food and Beverage experience is a plus.

• Strategic thinking ability and creative mindset to bring breakthrough ideas to market

• Strong analytic capability and project management skills

• Strong interpersonal and communication skills: highly collaborative with ability to build solid working partnerships across functional groups

• Previous people management experience preferred but not required

• A "can do" attitude with a strong drive for results

Compensation and Benefits:

The target base salary range for this full-time, salaried position is between

$105,000-$172,200

Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.