Brand Manager - Blackhawk

Vista Outdoor Virginia Beach , VA 23450

Posted 2 months ago

Join our talented team. Employees at Vista Outdoor are passionate and committed to delivering quality products to our customers. Our culture centers on an engaged and accountable workforce. Our goal is to attract and retain a diverse workforce: rich in talent, background, ideas and experience.

Responsibilities and Qualifications

Vista Outdoor is seeking a Brand Manager for its BLACKHAWK! business unit to be based in Virginia Beach, VA. This position is part of a unique opportunity to help create brand strategy and direction for the BLACKHAWK! business unit from the ground up. You will be a crucial part of a fast-paced environment that is equal parts demanding and exciting. The Brand Manager reports directly to the Senior Director of Marketing and will be responsible for ensuring communications, advertising, product placement, sales support materials, and general branding is all in line with cohesive brand strategy. MUST either have direct experience in firearms industry or a closely related/beneficial industry. Brand Manager will serve as liaison to industry professionals, brands, influencers, and media to spread the BLACKHAWK! persona while also relaying market research and latest trends back to the Marketing team.

Personality Type:

Bold and outspoken with a penchant for acting intelligently and independently while still able to take direction and act as a team player. Be willing to put in the hours necessary to get a job done and then celebrate with the team once goals are met and exceeded.

Responsibilities

  • Help to inform proper market positioning of all BLACKHAWK! business unit brands, including BLACKHAWK!, Eagle Industries, and Uncle Mikes.

  • Assist in creation and execution of Marketing strategy to define and promote company personality in products, branding, and industry reputation.

  • Perform market research in support of new products to assure successful product placement and launch.

  • Stand up and maintain a Brand Ambassador Program with measurable impacts on both eCommerce and social media presence.

  • Build strong industry ties with brands both inside of the industry and in adjacent industries that will help us to reach new customer bases.

  • Stand up and maintain an Affiliate Marketing Program to drive online revenue.

  • Travel to industry events, writers events, product launches, etc. to represent BLACKHAWK! business unit.

  • Act as primary Marketing liaison to Sales team to provide them with proper brand materials for various applications such as dealer support, product imagery and specs, etc.

  • Receive input from Sales team as they learn of new feedback from customers, dealers, industry professionals, etc. to help hone Marketing strategy.

  • Advise and manage media strategy and ad campaigns re: content and placement for maximum ROI across all platforms including print, digital, TV, etc.

  • Must have excellent command of language skills, both written and verbal, to craft succinct and on-brand messages for in-person and on-paper communications. Personal tone and flair for writing a plus.

  • Create inbound marketing strategy around building blog content for all brands in business unit.

  • Assist with creation of copywriting for email marketing and social media campaigns to assist Social Media Specialist when needed.

  • Bring product collaboration and brand partnership ideas to the table to help strengthen brand perception for all segments of business unit.

Preferred Skills

  • Strong Aptitude for Both Analytical and Creative Thinking

  • Proactive Work Style Requiring Minimal Oversight

  • Desire to Solve Complex Situations

  • Excellent Interpersonal Skills

  • Stellar Written and Verbal Communication Skills

  • Ability to Stay Abreast of Industry Trends

  • Outspoken Tendencies Paired with Team-Oriented Actions

Qualifications

  • Bachelors Degree in Related Field or Equivalent Work Experience

  • 3-5 Years in Firearms/Military Products/Tactical Industry (or ability to draw connection to why your specific industry experience is helpful to our brands)

  • 5+ Years of General Marketing Experience to Prove Thorough Understanding of Department Operations

  • 2+ Years of Dedicated Brand Manager Experience with Demonstrable Results in Revenue, Social Media Reach, Brand Growth, or Similar Metric

  • Robust Rolodex of Contacts in Both Media, Brand, and Influencer Realms

  • Experience in Supervisory Role a Plus

Applicant MUST be able to operate a wide range of firearm types safely and be able to correctly speak about firearms to a level that would be required of a media liaison.

We offer a highly competitive salary, comprehensive benefits including: medical and dental, vision, disability and life insurance, 401K, PTO, tuition reimbursement, and the ability to add value to an exciting mission!

Equal Opportunity Employer Minorities/Females/Protected Veteran/Disabled

Vista Outdoor is an equal opportunity employer. All applicants are considered for employment without regard race, color, religion, sexual orientation, gender identity, national origin, disability, veteran status, and any other characteristics protected by law. The EEO Law poster is available here:

If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to . Please note that this email address is for accommodation purposes only. Vista Outdoor will not respond to inquiries for other purposes.


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Brand Manager - Blackhawk

Vista Outdoor