Brand Manager

Seeking a visionary Brand Manager to join our team. If you’re a pro at steering brands to the top and your magic touch has successfully transformed brands into success stories, we have a home for you.

You will be surrounded by a team of highly motivated, energetic and entrepreneurial individuals who are hungry for success. You will play a key role in crafting brand stories utilizing strategic marketing initiatives and developing market-driven products that provide quality and value for both consumers and the beauty professionals. In this role, you will gain valuable experience communicating with target groups that include recognized professional salons, retailers, and mass merchandisers worldwide.

Nail care experience highly desirable. Bonus points for experience in the Pro nail segment. Are you ready to optimize your talent and expertise?

Let’s chat. Responsibilities: · Scope, develop and implement brand programs that incentivize customer acquisition and retention with direction from Marketing/Brand Development Director · Write compelling marketing and creative briefs for the internal teams that help bring key brand moments and launches to life, seeing execution through cross-functional channels · Manage the brand narrative, aesthetic, and communication strategy in partnership with Marketing/Brand Development Director · Generate and develop new product strategy and launch plans for a multi-brand portfolio. · Execute timely implementation of all plans and manage delivery of key marketing assets including internal and external processes and approvals. · Ensure strategic consistency with campaign materials that include PR and advertising, product packaging and pricing, retail and merchandising executions. · Partner closely with Retail, Marketing and Sales teams to secure product and promotion placement in key accounts. · Effectively communicate brand strategies to sales team, and other relevant stakeholders as well as external partners · Develop and maintain a deep knowledge of our target audience and routinely understand the effectiveness of our marketing programs, promoting a test and learn mindset among the broader team · Manage pricing strategy and analyses of existing and new products. · Assist in overseeing market research and consumer insights. · Evaluate opportunities with existing brand portfolio. · Set, monitor, and exceed monthly, quarterly and annual brand revenue goals. · Supporting the delivery of the brand promise to ensure growth within all distribution channels. · Product lifecycle management Requirements: · A bachelor’s degree is required in Marketing or a related Field · Must have minimum of 3-5 years in Beauty Brand Marketing/Brand or Product Development/Brand Management in the NAIL CATEGORY with a proven track record of increasing responsibility and success · Must have an excellent work ethic · Possess excellent analytical and critical thinking, reasoning and problem-solving skills. · Strong interpersonal and active listening skills · Able to inspire and encourage teamwork and be extremely collaborative. · Maintain high level of accomplishment with minimal supervision. · Take initiative in finding ways to improve work-related processes. · Ability to work well in an entrepreneurial fast-paced environment. · Expert at multi-tasking and handling multiple priorities daily. · Demonstrate exceptional verbal and written communication and presentation skills. · Have excellent project management/project coordination skills · Must be detail oriented and complete work with exceptional accuracy · Must have strong PowerPoint, excel and Canva skill · For immediate consideration, please send your resume, link to your portfolio, and writing samples. This is a full-time on-site position with medical, dental, vision, holiday pay, paid-time-off benefits, supplemental insurance, and voluntary life insurance. · American International Industries is the leading manufacturer and distributor of innovative, quality beauty and skin care products for men and women.

With forty-five years of industry experience, we understand what it takes to be successful in the competitive and ever-changing world of beauty. · Headquartered in Los Angeles, California, we are at the heart of beauty and fashion. Our continued access to the latest trends has given way to fresh and innovative products. Our corporate headquarters occupy approximately 250,000 square feet and are comprised of executive and administrative offices, warehousing and on-site manufacturing and distribution facilities. · Our product lines include Andrea, Ardell, Body Drench, Checi, China Glaze, Clean Easy, Clubman, EzFlow, Fright Night, Gena, GiGi, ibd, 'N Rage, ProLinc, SuperNail, Surgi-Care, Tres Flores, and Youthair to name a few.

With over 60 brands, our niche products reach all segments of retail, beauty-supply, grocery, boutique and specialty markets in over 180 countries and is sold exclusively through distributors and wholesalers. This individual will be responsible for developing brand strategies, marketing plans, and product innovations to drive product growth. They should feel comfortable working cross-functionally to execute these strategies and ensure brand consistency.