Abbott Laboratories Pleasanton , CA 94588
Posted 3 days ago
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
About Abbott
Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.
Working at Abbott
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:
Career development with an international company where you can grow the career you dream of
Free medical coverage for employees* via the Health Investment Plan (HIP) PPO
An excellent retirement savings plan with high employer contribution
Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.
A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
The Opportunity
This position works out of our Pleasanton, CA (option for Livermore, CA) location in the Abbott Heart Failure, Acelis Connected Health business. Our Heart Failure solutions are helping address some of the World's greatest healthcare challenges.
As the Brand Manager, you'll have direct responsibility for part or all marketing activities including development, management, and execution of strategies and tactical programs to achieve business plan objectives, goals, and P&L commitments, as well as going business management including analysis, forecasting, and budget management. This position will be considered as a developmental role for individuals seeking more senior leadership positions in Abbott.
Principal Responsibilities
The following reflects management's definition of essential functions for this job, but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or other reasons.
Lead all marketing activity associated with the VAD & INR businesses
Understand trends and market dynamics (government, industry, consumer, retail, consumer, competitive, adjacent categories)
Lead long (2-3yr) and short (annual) term strategic planning for the VAD & INR business lines, including analysis, recommendation, and presentation of proposed strategies to senior leadership
Lead Market Research to generate deep stakeholder insights and identify desired unmet needs
Partner with the Acelis Connect Health Technology team and IT to deliver best-in-class user experiences across our digital ecosystem
Develop and execute marketing campaigns and promotional materials
Identify and track key KPIs that measure business performance and goals
Partner with sales force to develop channel strategies and tactics
Collaborate with internal and external stakeholders to achieve objectives, including but not limited to field sales force, technology, legal, regulatory, medical affairs, public affairs, executive management, creative department, vendors, and health care professionals.
Required Qualifications
BS/BA Marketing, Business or related discipline
3-5 years of experience with progressive responsibility in brand management in health diagnostics marketing; consumer-packaged goods marketing; or a combination of the two.
Passion for healthcare, consumer, and technology
Strong thought leadership, written, and verbal communication skills with proven ability to interact directly with leadership to drive strategy and investment decisions
Demonstrated ability to lead and collaborate with cross-functional teams from idea to launch
Proven ability to develop and execute complex strategic business plans
Familiarity with primary and secondary market research and data analysis
Strong analytical / financial modeling skills
Experience and proficiency with P&L / budget management
Ability to travel approximately 20%
Preferred Qualifications
Physical Requirements
Must be able to work at a computer workstation for extended periods of time
Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.
Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com
Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.
Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.
The base pay for this position is $109,300.00 - $218,500.00. In specific locations, the pay range may vary from the range posted.
Abbott Laboratories