Brand Manager

Abbott Laboratories Lake Forest , IL 60045

Posted 2 weeks ago

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 113,000 colleagues serve people in more than 160 countries.

Brand Manager

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

  • Career development with an international company where you can grow the career you dream of .

  • Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

  • An excellent retirement savings plan with high employer contribution

  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor's degree.

  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our Lake Forest, IL location in the Rapid Diagnostics divison. We're empowering smarter medical and economic decision making to help transform the way people manage their health at all stages of life. Every day, more than 10 million tests are run on Abbott's diagnostics instruments, providing lab results for millions of people. Our rapid diagnostics solutions are helping address some of the world's greatest healthcare challenges.

The Brand Manager will be responsible for marketing activities for the assigned product line(s) or business (es), including the development, management, and execution of strategies and tactical programs to achieve business plan objectives, goals, and P&L commitments, as well as going business management including analysis, forecasting, and budget management.

What You'll Work On

  • Lead all marketing activity associated with product line(s) or business (es)

  • Develop and execute marketing campaigns including traditional and digital media planning, advertising materials

  • Develop Owned and Paid Channel Strategy and working with Agency partners on content strategy, media planning and editorial calendars

  • Drive product positioning and competitive selling strategies as well as provide leadership in managing the logistics, market share and revenue of the product.

  • Collaborate with internal and external stakeholders to achieve objectives, including but not limited to regional & local marketing, sales force, R&D, legal, regulatory, and medical affairs, manufacturing, logistics, public affairs, marketing team, executive management, creative and media agencies, vendors, retail buyers, and health care professionals.

Required Qualifications

  • 4-6 years of experience with progressive responsibility in brand management in consumer-packaged goods marketing, medical devices or health diagnostics marketing; ideally a combination of the two.

  • Experience in product commercialization/new product launches

  • Strong foundation in digital and social media strategy and KPIs

  • Strong people leadership skills with proven track of developing others

  • Demonstrated cross-functional leadership and collaboration skills

  • Experience and proficiency with P&L / budget management

  • Strong written and verbal communication skills

Preferred Qualifications

  • MBA
  • Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal.


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Brand Manager

Abbott Laboratories