Aramark (NYSE: ARMK) proudly serves Fortune 500 companies, world champion sports teams, state-of-the-art healthcare providers, the world's leading educational institutions, iconic destinations and cultural attractions, and numerous municipalities in 19 countries around the world. Our 270,000 team members deliver experiences that enrich and nourish millions of lives every day through innovative services in food, facilities management and uniforms. We operate our business with social responsibility, focusing on initiatives that support our diverse workforce, advance consumer health and wellness, protect our environment, and strengthen our communities. Aramark is recognized as one of the World's Most Admired Companies by FORTUNE, as well as an employer of choice by the Human Rights Campaign and DiversityInc. Learn more at www.aramark.com or connect with us on Facebook and Twitter.
The Brand Growth Manager is responsible for the launch and monitoring of center-developed programs designed to drive loyalty, satisfaction, and revenues with consumers, differentiate us from the competition and self-operation, and delight clients.
Key consumer engagement activities include but are not limited to: innovative meal plan marketing programs, cross-channel promotions, and maintain annual plan deliverables.
The position requires significant collaboration with cross-functional team members including Innovation, Marketing Operations, Field Marketing, and Digital teams.
The Brand Growth Manager will be responsible for assigned cross-channel consumer programs that support the achievement of new and base business growth, retention, and customer satisfaction objectives for the Aramark Higher Education. This will include, but not be limited to:
Strategy/Planning: Direct the preparation and implementation of an annual Marketing Plan for assigned consumer engagement programs. This includes: growth opportunity identification, new program launches and training, key issues, regional trends/opportunities, field communications schedule, tactics, and timing.
Insights: Responsible for an understanding of relevant primary and secondary consumer insights pertaining to assigned programs.
Program Development: Oversee program management in the following areas as assigned:
Promotional Calendar: create an overarching promotional plan/calendar which aggregates all promotions. Work to ensure consistent handoff for field activation.
Meal Plan Marketing: consistently activates the meal plan marketing growth strategy and program development including marketing programs to increase the sales of Meal Plans
Field Best Practices: Capture, evaluate results, and recommendation for development.
Digital Campaigns and Experience: Create social and digital assets for Meal Plan campaigns. Work with digital team and agency to execute digital driven promotions. Partner with IT and digital team to optimize consumer website content and customer experience.
Cross Functional Collaboration: Work closely with both Marketing and Digital teams as well as Field Marketing. Utilize external agencies as needed to guide strategy and integrated program development.
Program and Budget Management: Ensure that activities are on strategy and within budget. Overall responsibility for clarity, consistency, and strategic integrity for all programs.
Program Tracking: Work with Finance and IT departments to track, analyze and report out on performance and impact of marketing programs.
Public Relations: Provide ongoing funnel of information about successes/innovative client programs to internal publications and collaborate with corporate resources in PR on proactive feature article placements, press releases and other efforts to generate awareness and understanding about Higher Ed programs and initiatives.
Marketing Program Implementation/Training: Oversee training and implementation of developed programs to help ensure consistent execution by operators. Act as marketing program consultant to region leadership maximizing brand/program integrity during implementation. Conduct field visits to observe program execution and capture feedback to incorporate into program enhancements and improvements in training approaches.
The ideal candidate will have the following professional experience and skills:
A minimum of 3-5 years of progressively responsible communications and/or marketing experience, with a demonstrated record of success and effective performance.
Demonstrative brand management and program/product development experience
Demonstrated ability to work effectively in a team environment within in a heavily matrixed organization.
Strong organizational, project, and time management skills
Higher Education, foodservice, and/or services marketing experience desirable.
It is expected that the successful candidate will have the following personal attributes
Strong communication skills: oral, written, and presentation, plus the ability to communicate with a wide range of people and behavior styles.
Solid strategic, analytical, and decision making skills
A self-starter, confident in his/her abilities, self-motivated and able to work effectively with little supervision.
A results-oriented individual who can make a difference; a person who takes initiative, makes things happen, accepts accountability, & has a "can do" attitude; sense of urgency.
Expertise establishing credibility at all levels within the organization. Garners respect from all levels. Presents ideas logically and assertively. Facilitates consensus and is willing to make decisions that are best for the business.
Creative and flexible in attitude/style to adapt to new situations in a dynamic environment.
A strong value system, unquestioned integrity; good listening and interpersonal skills.
Knowledge, Skills, and Abilities
It is expected the candidate will possess a proficiency in the following: interpersonal skills, influence management, brand management, project management, promotional program development, written communication, digital/social media marketing, presentation skills, and computer skills.
The successful candidate will possess a bachelor's degree from an accredited college or university. A master's degree/MBA is preferred.
Less than 30%
Aramark is an EQUAL EMPLOYMENT OPPORTUNITY/AFFIRMATIVE ACTION employer Minority/Female/Disability/Veteran