Brand Engagement Coordinator

Sazerac Company Cincinnati , OH 45201

Posted 1 week ago

Company/Location Overview

Sazerac Brand Ambassadors, Inc. (SBA) is a subsidiary of Sazerac Company, a leading North American spirits supplier and owner of many of the industry's most venerable distilling companies . Sazerac attributes its success to a unique blend of history, culture, brands, relationships, innovation, technology, and most importantly, its people.

The SBA team supports a segment of the our portfolio by building valuable trade and consumer relationships on behalf of their respective brands through integrated sales and marketing tactics. The SBA team collaborates with Sazerac Sales and Marketing to grow our brands, activate sales and marketing plans and build brand loyalty through consumer engagement.

Job Description/Responsibilities

Location: Chicago, IL; Cincinnati, OH; Cleveland, OH; Dallas, TX; Denver, CO; Detroit, MI; Houston, TX; Indianapolis, IN; Kansas City, MO; Minneapolis, MN; Nashville, TN; New Orleans, LA; St. Louis, MO or Milwaukee, WI

The Brand Engagement Coordinator works with marketing and sales teams in the execution of Brand Engagement & Activities. Primary responsibilities include being a member of and supporting the brand team by managing the REM/BA team activity through a master schedule and participating in the development of activation ideation and participating in the execution of experiential engagement activity.

  • Develop, manage & maintain the master calendar for REM/Brand Ambassador engagement activity. Including on, non and off premise engagements, experiential event participation, regional grass roots opportunities, bartender relations and fan outreach.

  • Be a point-person and funnel of information to/from the field for REM/BA and experiential activity.

  • Collaborate with REMs/BA's and Sales to identify target markets, timing, accounts and event opportunities for engaging fans/bartenders.

  • Build excellent relationships and provide excellent customer service and follow through to brand team, REM/BA team, sales team, agencies, trade, influencers and fans.

  • Assist the BEM in guiding the REMs/BAs to develop market schedules and account lists, account recaps and to be diligent with follow up. Approve REM/BA expenses. Monitor recaps, ensure REM follow up and provide master schedule progress and expense report recaps to brand team.

  • Use and create tools and processes for tracking and managing projects, communications, logistics, schedules, sponsorship requests and other various tasks. Act as Project Manager for REM/BA engagement activities.

  • Manage incoming celebrity, artist and band and superfan requests, collaborate with team to evaluate and approve, be diligent with follow up and maintain relationships.

  • Support the BEM in monitoring social and digital channels, overseeing the REM/BA team's social media presence and guiding the REM/BA team in working with the sales team and agency partners.

  • Participate in hiring and the onboarding of the best REM/BA team in the industry to ensure successful integration into the company. Assist the BEM in conducting 60-day market visits with new hires.



  • Strong planning and organizational skills

  • Ability to handle multiple tasks at one time

  • Ability and willingness to work non-traditional hours (nights/weekends)

  • Willingness to travel

  • Proficient in Microsoft office products

  • 3 years of relevant experience (minimum)


  • Undergraduate Degree

  • Excellent project management skills

  • Undergraduate degree in Business, Marketing or Communications

  • Strong analytical and technical skills

  • 3 years Wine and spirits industry experience

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Brand Building Social Strategy Leader


Posted 3 days ago

VIEW JOBS 9/21/2018 12:00:00 AM 2018-12-20T00:00 Company Name: Kroger General Office Position Type: Employee FLSA Status: Exempt Position Summary: Establish and drive the strategic direction for the overall social program to ensure it delivers against key business and consumer objectives, connects with the overall Marketing plan/key campaigns, and grows brand equity. Ensure social platforms operate as a connected part of the overall brand strategy and marketing efforts. Serve as key steward of the brand strategy and voice, driving consistency and connection across social campaigns while creating relevance for the brand among key consumer design targets. Act as enterprise social subject matter expert to identify best practices, innovation, and industry trends & insights. Demonstrate the company's core values of respect, honesty, integrity, diversity, inclusion and safety. Essential Job Functions: * Create the annual social strategy, including defining key objectives, success metrics, and tactics, and gaining alignment with the Brand Building Leader & Marketing VP. Link plan to business and consumer objectives, including advancing the growth of the brand in line with our master brand strategy. * Lead the annual strategy/joint plan with the social agency partner and ultimately be accountable for the work * Lead all social campaign brief creation, kick-off meetings, and table top reviews to ensure creative executions and content deliver effectively on consumer needs, brand goals, and business objectives. This includes effectively leading the process for multi-functional input and business leader/Marketing leadership approval of briefs, partnerships and content, as required * Track social effectiveness and brand impact; continually apply insights to improve social campaign effectiveness * Oversee Kroger's brand, ensuring it is accurately portrayed and represented in all social touchpoints * Must be able to perform the essential functions of this position with or without reasonable accommodation Minimum Position Qualifications/Education: * Bachelor's Degree in business, marketing, or an equivalent field of study * 10 years brand management experience with a proven track record of developing brand strategies that deliver business results and brand growth * 5 years' experience leading social program strategy * A deep understanding of the social ecosystem, including publishers, influencers, and platforms. * A proven track record of successfully identifying marketing capability innovation and driving it into applications that build the business * Experience guiding strategic creative development and partnering well with agency teams * Experience leading integrated marketing campaigns that span channels and consumer targets, including working within personalized channels as part of a holistic plan (e.g. 1:1 offers, addressable tv/radio, etc.) Desired Previous Job Experience/Education: * CPG brand management or ad/digital agency experience * Master's Degree in marketing or business * 8 years of recent/ relevant experience leading social program strategy & execution Education Level: Bachelor's Required Required Travel: None Required Certifications/Licenses: None Position Type: Full-Time Regions: General Office- Cincinnati States: Indiana; Kentucky; Ohio Keywords: Jobs at Kroger: At Kroger, we hire people who have a passion for helping others and who want to build a relationship with our Customers. No matter what stage of your career, you can build your future at Kroger. We look for people who want more, aspire to be more and work hard to achieve their goals. Our focus on keeping the Customer first is what makes us successful. As the largest traditional grocery chain in the U.S. and one of the world's largest retailers, we employee more nearly half a million Associates across 35 states. We offer many opportunities not only in our stores, but in Manufacturing, Logistics, Marketing, Finance, Human Resources, and many other fields. Company Overview Kroger Family of Companies employs nearly half a million associates who serve customers in 2,782 retail food stores under a variety of local banner names in 35 states. Our Family of Companies also operates 2,268 pharmacies, 274 fine jewelry stores, 1,489 supermarket fuel centers and 38 food production plants in the United States. Kroger is dedicated to our Purpose: to Feed the Human Spirit™ by serving America through food inspiration and uplift and creating #ZeroHungerZeroWaste communities by 2025. Careers with The Kroger Co. and our family of companies offer competitive wages, flexible schedules, benefits and room for advancement. Posting Notes: OH || Cincinnati || 1014 Vine Street || 45202 || Kroger General Office || [[mfield2]] || Advertising & Marketing; Marketing/Advertising || Employee || Exempt || Full-Time || None Kroger Cincinnati OH

Brand Engagement Coordinator

Sazerac Company