Brand Engagement Coordinator

Sazerac Company Cincinnati , OH 45201

Posted 1 week ago

Company/Location Overview

Sazerac Brand Ambassadors, Inc. (SBA) is a subsidiary of Sazerac Company, a leading North American spirits supplier and owner of many of the industry's most venerable distilling companies . Sazerac attributes its success to a unique blend of history, culture, brands, relationships, innovation, technology, and most importantly, its people.

The SBA team supports a segment of the our portfolio by building valuable trade and consumer relationships on behalf of their respective brands through integrated sales and marketing tactics. The SBA team collaborates with Sazerac Sales and Marketing to grow our brands, activate sales and marketing plans and build brand loyalty through consumer engagement.

Job Description/Responsibilities

Location: Chicago, IL; Cincinnati, OH; Cleveland, OH; Dallas, TX; Denver, CO; Detroit, MI; Houston, TX; Indianapolis, IN; Kansas City, MO; Minneapolis, MN; Nashville, TN; New Orleans, LA; St. Louis, MO or Milwaukee, WI

The Brand Engagement Coordinator works with marketing and sales teams in the execution of Brand Engagement & Activities. Primary responsibilities include being a member of and supporting the brand team by managing the REM/BA team activity through a master schedule and participating in the development of activation ideation and participating in the execution of experiential engagement activity.

  • Develop, manage & maintain the master calendar for REM/Brand Ambassador engagement activity. Including on, non and off premise engagements, experiential event participation, regional grass roots opportunities, bartender relations and fan outreach.

  • Be a point-person and funnel of information to/from the field for REM/BA and experiential activity.

  • Collaborate with REMs/BA's and Sales to identify target markets, timing, accounts and event opportunities for engaging fans/bartenders.

  • Build excellent relationships and provide excellent customer service and follow through to brand team, REM/BA team, sales team, agencies, trade, influencers and fans.

  • Assist the BEM in guiding the REMs/BAs to develop market schedules and account lists, account recaps and to be diligent with follow up. Approve REM/BA expenses. Monitor recaps, ensure REM follow up and provide master schedule progress and expense report recaps to brand team.

  • Use and create tools and processes for tracking and managing projects, communications, logistics, schedules, sponsorship requests and other various tasks. Act as Project Manager for REM/BA engagement activities.

  • Manage incoming celebrity, artist and band and superfan requests, collaborate with team to evaluate and approve, be diligent with follow up and maintain relationships.

  • Support the BEM in monitoring social and digital channels, overseeing the REM/BA team's social media presence and guiding the REM/BA team in working with the sales team and agency partners.

  • Participate in hiring and the onboarding of the best REM/BA team in the industry to ensure successful integration into the company. Assist the BEM in conducting 60-day market visits with new hires.

Qualifications/Requirements

MUST

  • Strong planning and organizational skills

  • Ability to handle multiple tasks at one time

  • Ability and willingness to work non-traditional hours (nights/weekends)

  • Willingness to travel

  • Proficient in Microsoft office products

  • 3 years of relevant experience (minimum)

PREFERRED

  • Undergraduate Degree

  • Excellent project management skills

  • Undergraduate degree in Business, Marketing or Communications

  • Strong analytical and technical skills

  • 3 years Wine and spirits industry experience

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Brand Engagement Coordinator

Sazerac Company