Nike, Inc. Los Angeles , CA 90009
Become a Part of the NIKE, Inc. Team
NIKE, Inc. does more than outfit the world's best athletes. It is a place to explore potential, obliterate boundaries and push out the edges of what can be. The company looks for people who can grow, think, dream and create. Its culture thrives by embracing diversity and rewarding imagination. The brand seeks achievers, leaders and visionaries. At Nike, it's about each person bringing skills and passion to a challenging and constantly evolving game.
Nike, Inc.'s storytellers, Marketing and Communication sets the brand tone. A creative force of specialists tell Nike's stories of innovation and sport through advertising, brand strategy, digital engagement and product presentation. Using channels ranging from retail stores to social media, Marketing & Communication teams connect the science and art of Nike innovations to the hearts and minds of athletes around the world.
As our Brand Director for Entertainment Marketing, you will lead a team that seeks, bonds, serves & leverages the most relevant and authentic entertainment influencers for the right moments against key category/brand/business priorities. In service of the brand and in partnership with the categories, you will redefine sport culture. You will build and influence activations and strategic planning for key brand moments in partnership with category teams that drive brand strength, fuel consumer demand, strengthen our connection with consumers and dimensionalize sport and our athletes. You will know the target consumer and which talent is influencing the target consumer. You will suggest innovative, imaginative and resourceful ways to solve problems, overcome obstacles and take the game into new territory. You must be able to challenge out dated rules and thinking to accelerate our distinction. You will create multiplier maps, clear plans and journeys for our entertainment influencers, always putting the *athlete at the center. You will spend appropriately while being creative. You will never let the budget get in the way of great work, at the same time never letting great work be a license for poor financial management.
Responsibilities will include:
Create & manage journeys/calendar/contract across product, service & projects for entertainment influencers
Constantly map & evaluate our entertainment relationships and partnerships
Execute category integration plans for key talent in partnership with Influencer
Marketing and Category partners
Develop strategic plans for entertainment partnerships in collaboration with the brand and product teams.
Connect & meet with key industry stakeholders and attend key events in the fields of entertainment & culture.
Brand & Product concept map
Lead the seasonal Entertainment Marketing influence concept map for North America
Drive alignment with NA and Global Influencer Marketing
Develop & execute clear product seeding roadmaps for entertainment influencers
Budget management & forecasting
Manage tier-1 relationship budget and communicate any variances to budget holders
Build and manage a winning team
Manage a team of entertainment experts
Ensure goal setting & career plans are prepared & shared in a timely manner
Be an inspiring & supportive leader and member of the entertainment marketing team
Bachelor's or Master's degree in Business, Marketing or a related field
8+ years experience in consumer marketing, or related experience in marketing strategy, planning and implementation, retail merchandising, display and consumer servicing, or events execution
3+ years management experience
Strong knowledge of the athletic industry, entertainment industry and trends in the marketplace
Understanding of the competitive market, customers, and retail trends
Advanced degree in Business, Marketing or a related field
Strong understanding of the Nike matrix and product lines is preferred
Demonstrated leadership ability
Able to work well independently and in a team setting
Strong information-seeking skills
Travel 20% in the role
Able to meet all travel requirements for the position
NIKE, Inc. is a growth company that looks for team members to grow with it. Nike offers a generous total rewards package, casual work environment, a diverse and inclusive culture, and an electric atmosphere for professional development. No matter the location, or the role, every Nike employee shares one galvanizing mission: To bring inspiration and innovation to every athlete* in the world.
NIKE, Inc. is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability.
Job ID 00407250