Brand Development Manager

JOB TITLE: Brand Development Manager - Ayatana XP on behalf of DeKuyper

SUMMARY: The Brand Development Manager acts as the commercial face of three super premium liqueur brands in New York City. They will work to build and maintain relationships with key trade stakeholders and distributor audiences to drive velocity and visibility. The Brand Development Manager will create, plan and execute the commercial plan by actively visiting accounts and organizing and executing brand seminars and workshops in on and off-premises. They will manage the activities and budget goals set by the Sales & Marketing teams to effectively build the brand amongst target audiences, achieve growth, and perform against KPI's.

DUTIES & RESPONSIBILITIES include but are not limited to the following:

Brand Awareness and Education: develop brand awareness, adoption, visibility, and recommendation within key accounts in New York City.
Key Accountabilities:

• Work with Sales Team to identify appropriate target accounts that will support brand equity development and KPI goals
• Engage those accounts directly (brand education, demonstration, personal selling, relationship building) to gain brand adoption and advocacy (distribution, menus, and feature drink placements)
• Motivate and develop distributor sales team through trainings and ride-withs to achieve volume targets and sell-through objectives (POS, drink promotion, back bar placement, drink lists, distribution, and brand promotion) in New York City.

Execution of Programming: Support the successful execution of local marketing and sales initiatives
Key Accountabilities:

• Execute and On and Off premise channel plan
• Collaborate with Bartenders and Bar Owners to execute brand seminars and workshops.
• Create drinks strategies and menus for On-Premise
• Execute local trade shows
• Manage communication flow between AXP, Distributor and MUYU teams
• Create and execute Influencer program
• Conduct general sales and promotional training for account staff & management
• Coordinate and ensure product availability with Distributor Sales Rep.
• Perform against established Programming KPIs and market goals

Reporting: evaluate and report on market results as well as changing market activity and the progress of the brand's development against clearly identified metrics and goals Key Accountabilities

• Maintain accurate and up-to-date programming calendar, allocation tracking, budgets, and recapping of events in the reporting system.
• Generate accurate post-event reports using the reporting site within 24 hours of event completion, capturing key goals/metrics specified for each program.
• Analyze reports and make recommendations to AXP and MUYU Sales Team
• Distribute weekly reports to key contacts as designated by market (AXP, MUYU Sales Team, etc.)
• Work with local distributor team to provide recommendations against the target account list and update as needed with new account openings, new opportunities, etc. Ensure all activity is executed within these key target accounts.
• Complete and submit detailed reports for expenses, promotional activity, as well as T&E on a weekly, bi-weekly, and monthly basis as determined by AXP and MUYU Sales Teams

POSITION REQUIREMENTS:

• Minimum three years of experience in a related Wine & Spirits role and 1 year within New York City
• Knowledge of local on/off premise spirits market, including local laws & statutes
• Must be available to work night shifts, weekend shifts, and holidays as required. Schedules may vary week to week
• Previous Bartending experience preferred
• Ability to prioritize and juggle many tasks as well as work within prescribed timelines and deadlines
• Self-starter, outgoing personality
• Highly motivated with a passion for drinks
• Entrepreneurial with a 'can-do' attitude
• Adept at selling and interacting with diverse groups of people
• Strong written, verbal, and public speaking skills
• Strong budget management skills
• Proficient in Microsoft Excel, Word, PowerPoint, Outlook, and Web-based reporting tools
• Position contingent upon successful completion of background check

SALARY RANGE: The expected base salary for this position is 65k to 80K; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience.