We're looking for a smart and funny copywriter to help us tell the story of Ellevest across our marketing website, emails, and advertising. Ellevest is not your father's financial services company. (In other words, we're interesting.) You'll make big financial decisions and detailed investing transactions feel easy, appropriately serious, and powerfully rewarding. You'll tell stories that shine a light on the gender money gaps women face, in a way that encourages positive action. You'll write in a voice that's informative but not jargoned-out or condescending, and relatably human but not frivolous. You'll always, always be "by women, for women," but never, ever "shrinked and pinked." And you won't be afraid to get bold and tell it like it is. Whatever the task, your prime directive will be to make sure the Ellevest story is super-engaging: compelling, rewarding, informative, accessible, and consistently told. This is a full-time position based in our office in New York City.
Work closely with the Marketing and Creative Services teams from conceptualization through iteration to create copy that communicates the Ellevest brand and experience
Collaborate closely with our designers to elevate the brand across materials and platforms
Think strategically about how each message communicates an idea, evokes an emotion, and encourages an action
Participate enthusiastically in creative meetings, bringing your full efforts to each marketing message so that it's best in class: arresting, engaging, and deeply rewarding
Craft and help strategize advertising copy that arrests, intrigues, and/or delights and converts
Write and help strategize homepage copy that hooks into an emotional need, clearly communicates the value proposition and brings the user further into the Ellevest experience with brevity and wit
Write and help strategize direct-response emails and product announcements that stand out in any inbox and deliver information concisely
Regularly audit marketing messaging for freshness, consistency, appropriates to target markets, and conversion performance, helping evolve brand identity and voice as the company evolves
Be a a swiper, a swotter, and a trendspotter, researching and staying aware of the consumer calendar, pop culture, the competitive landscape, best-in-class advertising, and advertising trends
Work with the Executive Producer on other copywriting needs as assigned (it never gets boring over here. Just saying.)
5-7 years of copywriting experience working at an agency or startup
A strong digital background across channels, with an impressive portfolio to prove it
Demonstrated skill turning complex ideas, market research, and data into engaging, informative, and clear brand language and stories
A snappy writer, able to write in a smart, bold, accessible, and fun voice think finance meets feminism and women's lifestyle
Proficiency adapting that voice across various platforms and uses without losing the brand
Familiarity with SEO, UX, A/B testing, and user testing
Financial writing experience a huge plus
Ability to move quickly from concept to whiteboard to execution
Openness to receiving feedback and having your opinions challenged
Exceptional grammar, copy editing, proofreading, and verbal communication skills
Self-startership in prioritizing projects, communicating progress, and delivering on time
The power to thrive in an unstructured, fast-moving and constantly evolving high-growth environment
Very high standards
Passion for our women-oriented mission
Ellevest is a transformative technology company created to help women achieve their financial potential. Ellevest helps women take control of their financial futures through investing, with a beautifully designed digital platform backed by an incredibly smart algorithm. Ellevest was co-founded by Wall Street veteran Sallie Krawcheck, chair of the Ellevate Network, previously CEO of Smith Barney and Merrill Lynch Wealth Management, formerly CFO of Citi, and author of "Own It: The Power of Women at Work." Ellevest has raised over $44MM from investors like Rethink Impact, Salesforce Ventures, Khosla Ventures, Morningstar, and Venus Williams.
Ellevest has flipped the traditional approach to investing with a real-life, goal-based approach. Clients select personal financial goals such as buying a home, starting a business, raising a family, and retiring well, among others. Ellevest is unique in taking into account a woman's longer lifespan and different salary curve, combined with her current financial picture, to construct highly customized investment portfolios for each of her goals. Ellevest's unique algorithms are designed to get the client to her goal number or better in 70% of market scenarios, higher than traditional financial advisors.
Working at Ellevest
Ellevest is a leading tech company in New York City, with a thriving team across our engineering, product, marketing, client experience, investments, and operations organizations. We place a major emphasis on building a team and working environment where individuals can succeed professionally and personally. As a team member at Ellevest, you can expect to make a difference through your work, to have a direct impact on the achievement of a very meaningful mission, to significantly advance your career trajectory, and to have room for fun and fulfillment in your daily life. We know that achieving a mission as critical as ours requires incredible talent and teamwork, and team is the most important thing to us.
In 2018, Ellevest was awarded the #14 spot on LinkedIn's list of most sought-after startups, as well as a spot on CNBC's Disruptor 50 list -- "identifying start-ups on the cutting edge of huge consumer, tech and business shifts". In 2017, Ellevest was named one of Entrepreneur Magazine's 100 Brilliant Ideas, and CNBC listed Ellevest as one of their Top 25 Most Promising Startups on a path to becoming tomorrow's household names. We were also named one of Entrepreneur Magazine's 100 Brilliant Ideas. We are working every day to make this a reality, and create a brand and a service that closes the female money gap.
Some Benefits of Working at Ellevest
Flexible Schedule and Vacation
Beautiful Office in Flatiron
Health, vision, and dental insurance
Parental leave policy
Retirement savings plan (401k)
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Note: Instead of a cover letter, we ask you to answer the three questions at the bottom of this application.