The Brand Communications Manager will support the Communications team in the development and execution of all aspects of communications, including the implementation of national and local Public Relations programs and campaigns. This position will identify and maintain strong media relationships, ensure flawless proactive and reactive media relations, and will manage all issues with management and communication. This position will also seek key influencers and ensure strong community relationships, serve as the face of the client and agency in community relations opportunities as needed, and participate in weekly calibration meetings with the greater PR team.
4-6+ years related experience
Bachelor's degree or equivalent education and/or experience
As Brand Communications Manager you are responsible for proactive and reactive media outreach.
Drive media strategy and deliver strategic counsel to clients for all things media
Lead media campaigns from start to finish (ideation through execution)
Own relationships with national, regional and local media and new generation of media influencers
Pitch and secure stories with key top-tier media and media influencers
Serve as a key client contact and team lead for all media opportunities
Develop story pitches and present to teams, clients, prospects
Proofread and edit media content, as needed
Immerse self in clients' industries, brands and past media coverage
Consume all aspects of media and disseminate news trends to larger team
Develop media plans for client and new business plans
Provide client/spokesperson media training
Collaborate on thought leadership, trend and brand media strategies
As Brand Communications Manager you are responsible for the development, execution and reporting for influencer marketing campaigns.
Craft end-to-end full scale influencer campaigns including client briefing process, influencer identification, activation, content approvals, and reporting and analytics
Act as the internal liaison from initial briefing through to final delivery of assets that include deliverables such as: weekly calls with client and agency partners, setting agendas, updating status docs, reporting, gathering influencer and talent manager feedback, etc.
Manage campaign based or always on influencer budgets and optimize spend based on business goals and objectives
Update and maintain Influencer database and build relationships with talent agencies, networks, and influencer platforms to continuously develop talent resources
Track and synthesize ongoing trends in influencer marketing to ensure we are best in class
Build new offerings as well as train and develop internal practitioners to ensure the team's capabilities are evolving and staying ahead of the curve
Oversee the strategy of key influencer marketing campaigns and maximize the efficiency and quality of the team to ensure all aspects of the campaign meet and exceed client expectations
Take an active role in new business opportunities including writing RFP responses, developing pitch concepts, researching influencers, and contributing to pitch efforts
As Brand Communications Manager you are responsible for delivering on the Agency and client financial goals.
Focus on staff retention to positively impact Agency revenue
Work with Managing Director to ensure Agency revenue is aligned with scope of services and staffing
Look for incremental growth through new opportunities
Control expenses for the Agency as well as for the assigned market budgets
Control Agency non-billable expenses
Partner with account service to plan and reconcile client budget(s) with accuracy and in a timely manner
Client Relationship Management
As Brand Communications Manager, you are responsible for growing and protecting the Agency's relationships with its current client base and ensuring the team is engaged in building these relationships.
Ensure stability and on-going communication with clients
Establish and build strong personal and working relationships with client leadership
Foster a strong partnership between the communications team and the client(s)
Understand the dual expectations and business and marketing/public relations goals
Manage "day-to-day" business with client leadership, maintaining knowledge on the key business conditions
Maintain regular communication and contact with team and client(s)
Actively learn and stay informed of client dynamics, overall market dynamics, key players, potential pitfalls and opportunities through networking, staying abreast of news, etc. to provide valuable insights for evaluating opportunities and concerns
Staff Leadership and Support
As Brand Communications Manager, you are responsible for ensuring to your communications teams' skills and talents are consistently being developed and utilized.
Maintain proper staffing based on client(s) needs
Lead the PER process for all communications team members
Work with the Managing Director to plan, write, and execute a development plan for each team member
Establish and regularly follow up on the assigned goals with each respective team member and review/recap with the Managing Director on a quarterly basis
Provide ongoing training opportunities and coaching sessions for the communications team
Assign, delegate and monitor all work of the communications team
Communicate effectively with team members regarding performance issues and opportunities for improvement
Understand and manage each respective communications team member(s) workload and redistribute workload as appropriate
Showcase the ability to lead and establish rapport and trust with account team members
Ensure that creativity is alive in the actions of the account team and the search for "how to improve or be more efficient" is always supported
Create a working environment that encourages and supports a positive mindset about the work responsibilities
Encourage a solutions-oriented approach to problem-solving
Work with communications team to understand and utilize time management skills and prioritization
Work with team to understand the balance between work life and personal life
Respond to pressures of work volume and time requirements in a constructive positive fashion
Manage the work environment and account team relationships
Communicate effectively and proactively in all aspects of the day to day business
Manage overall local activation efforts which occur outside of normal business hours to ensure proper staffing and execution occurs at these events
Ensure communications team is being proactive and also managing their time effectively
Recognize talent and foster individual growth
As Brand Communications Manager, you must be a strong and persuasive communicator capable of teaching others to be effective both in verbal and written communications.
Responsible for developing and evaluating communication from Agency to client
Be diplomatic by helping to solve problems within all levels of the Agency
Speak and write with a clear, concise point-of-view
Rigorously provide feedback to communications team on all communications and presentation documents to ensure they are clear, concise and error free as well as informative and inclusive of necessary material
Encourage and demonstrate the "art" of story telling
Must have the ability to effectively lead conflict resolution
Write clearly and persuasively and train communications team in this skillset as well
Provide clear, thorough written information and direction
Ensure team is trained to deliver concise, accurate and actionable accounts of meetings and discussions
Teach and lead team on how to develop persuasive summary and recommendation documents for presentations to client
Create annual planning documents that are clear, fact-based and error free
As Communications Manager, you are expected to have the experience to professionally present information and material to the client in an engaging format and train account team(s) to do the same
Prepare and present the communications team recommendation, POV, and/or creative product to a range of client audiences
Instruct and lead team on how to develop persuasive summary and recommendation documents for presentations to client
Demonstrate a clear, comfortable, persuasive presentation style for both formal and informal audiences
Train and develop team members to be effective presenters
Develop a rehearsal schedule for all presentations and adhere to the schedule
Work closely with account team to ensure consistent look, feel, flow, and information to showcase integration and support across the agency departments
Ensure team is dressed professionally and confidently for all client meetings
Be able to demonstrate we are the fun people!
You must demonstrate the ability to lead a team to manage projects on time and on budget.
Ensure the flawless execution of all promotions, events, and communications
Participate in Agency initiatives as requested
Generate new ideas and provide recommendations on improvement of current Agency/client processes
Uphold our agency values: Think holistically. Embrace data. Move nimbly. Focus on results. Lean-forward. Bring ideas. Provide thought leadership. Be optimistic. Have fun.
This job description reflects the general details considered necessary to describe the principal functions of the job. It shall not be construed as a detailed description of all work requirements, nor is it intended to be an exhaustive list of responsibilities and duties necessary to perform the job. Moroch Partners is an Equal Opportunity Employer.