Brand Campaign Specialist

Requisition 38020: B3 Brand Campaign Specialist

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Norfolk Southern offers a unique opportunity to be part of our proud legacy that spans nearly 200 years. We are a customer-centric, operations-driven team dedicated to advancing safety, serving communities, and driving innovation for tomorrow's rail. As part of Norfolk Southern, you'll join a collaborative team where there are opportunities for growth across the organization. We are building a culture where everyone can thrive by owning and driving exceptional results, being humble and leading with trust, serving our customers with excellence, and collaborating and coaching to win.

Overview:

Norfolk Southern is seeking a motivated and detail-oriented Brand Communications Specialist to support the Assistant Director Creative + Brand in the execution and reporting of paid media campaigns. This role is essential in enhancing brand recognition and driving business growth through effective marketing strategies and always-on activations.

Key Responsibilities:

Campaign Development and Execution:

• Supports the Assistant Director in the development and implementation of paid media campaigns across various platforms.
• Leads the creation and optimization of individual ads, ensuring alignment with overall brand strategy and objectives.
• Support the management of always-on activations, such as paid search, monitoring performance and making recommendations for improvement.
• Assists with email marketing campaigns, including list segmentation, content creation, deadline monitoring, and performance tracking.

Performance Tracking and Reporting:

• Monitor campaign performance metrics, utilizing marketing analytics tools to generate reports and insights.
• Provide regular updates on campaign effectiveness, highlighting successes and areas for optimization.

Brand Support and Strategy:

• Contribute to brand strategy discussions by providing insights based on market research and competitive analysis.
• Assist in maintaining brand consistency across all marketing materials and communications.

Collaboration and Communication:

• Collaborate closely with cross-functional teams, including our skilled creative team, to ensure cohesive messaging and alignment of assets and goals.
• Participate in brainstorming sessions to generate fresh ideas and creative solutions for campaigns.
• Develop presentations, creative campaign overviews, performance recaps, and other materials for internal meetings.

Qualifications:

• 2-4 years of experience in brand communications, digital marketing, or related fields.
• Bachelor's degree in public relations, marketing, communications, or related field.
• Familiarity with digital marketing channels and tools, including SEM, SEO, and social media advertising.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication skills, both written and verbal, with a collaborative mindset.
• Experience leading campaigns, project management, or multifunctional teams.
• Detail-oriented and organized, with the ability to manage multiple tasks and priorities effectively.
• Proficiency in marketing automation tools and CRM systems is a plus.

Work Conditions

Environment: Office (Hybrid)

Shift Work: No

On-Call: Yes

Weekend Work: No

Travel Required: 0 - 5 Days per Month,

Company Overview

Since 1827, Norfolk Southern Corporation (NYSE: NSC) and its predecessor companies have safely moved the goods and materials that drive the U.S. economy. Today, it operates a customer-centric and operations-driven freight transportation network. Committed to furthering sustainability, Norfolk Southern helps its customers avoid 15 million tons of yearly carbon emissions by shipping via rail. Its dedicated team members deliver more than 7 million carloads annually, from agriculture to consumer goods, and is the largest rail shipper of auto products and metals in North America. Norfolk Southern also has the most extensive intermodal network in the eastern U.S., serving a majority of the country's population and manufacturing base, with connections to every major container port on the Atlantic coast as well as the Gulf of Mexico and Great Lakes. Learn more by visiting www.NorfolkSouthern.com.

At Norfolk Southern, we believe in celebrating our individuality. By leveraging the unique backgrounds and viewpoints of our employees, we can create a culture of innovation, respect, and inclusion. We know that employees thrive in a workplace where differing viewpoints, ideas, and experiences are freely shared and valued. As such, we encourage all employees to contribute their distinctive skills and capabilities to our organization.

Equal employment opportunities are available to all applicants regardless of race, color, religion, age, sex, national origin, disability status, genetic information, veteran status, sexual orientation, and gender identity. Together, we power progress.

Overview:

Norfolk Southern is seeking a motivated and detail-oriented Brand Communications Manager to support the Assistant Director Creative + Brand in the execution and reporting of paid media campaigns. This role is essential in enhancing brand recognition and driving business growth through effective marketing strategies and always-on activations.

Key Responsibilities:

Campaign Development and Execution:

• Supports the Assistant Director in the development and implementation of paid media campaigns across various platforms.
• Leads the creation and optimization of individual ads, ensuring alignment with overall brand strategy and objectives.
• Support the management of always-on activations, such as paid search, monitoring performance and making recommendations for improvement.
• Assists with email marketing campaigns, including list segmentation, content creation, deadline monitoring, and performance tracking.

Performance Tracking and Reporting:

• Monitor campaign performance metrics, utilizing marketing analytics tools to generate reports and insights.
• Provide regular updates on campaign effectiveness, highlighting successes and areas for optimization.

Brand Support and Strategy:

• Contribute to brand strategy discussions by providing insights based on market research and competitive analysis.
• Assist in maintaining brand consistency across all marketing materials and communications.

Collaboration and Communication:

• Collaborate closely with cross-functional teams, including our skilled creative team, to ensure cohesive messaging and alignment of assets and goals.
• Participate in brainstorming sessions to generate fresh ideas and creative solutions for campaigns.
• Develop presentations, creative campaign overviews, performance recaps, and other materials for internal meetings.

Qualifications:

• 2-4 years of experience in brand communications, digital marketing, or related fields.
• Bachelor's degree in public relations, marketing, communications, or related field.
• Familiarity with digital marketing channels and tools, including SEM, SEO, and social media advertising.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Excellent communication skills, both written and verbal, with a collaborative mindset.
• Experience leading campaigns, project management, or multifunctional teams.
• Detail-oriented and organized, with the ability to manage multiple tasks and priorities effectively.
• Proficiency in marketing automation tools and CRM systems is a plus.

Nearest Major Market: Atlanta