Brand Associate - Albany NY

Ayatana XP Albany , NY

Posted 3 weeks ago

The Brand Associate acts as the commercial face of the brand in their respective markets. They will work to build and maintain relationships with key trade stakeholders and distributor audiences to drive velocity and visibility.

The Brand Associate will manage the activities and budget goals set by the Sales & Marketing teams to effectively build the brand amongst target audiences, achieve growth, and perform against KPIs.

DUTIES & RESPONSIBILITIES include but are not limited to the following:

1. Execution of Programming: Support the execution of national and local marketing / sales initiatives:

Key Accountabilities:

Attract, develop and maintain set account universe to deliver against established programming KPIs and market goals

Use tactical budget to support approved consumer pull-through programs, including, but not limited to: menu features, back bar placements, consumer sampling events, etc.

2. Brand Awareness and Education: develop brand awareness, adoption, visibility and recommendation for key accounts in respective markets

Key Accountabilities:

Work with Sales Team to identify appropriate target accounts that will support brand equity development and KPI goals.

Engage those accounts directly (brand education, demonstration, personal selling,

relationship building) to gain brand adoption and advocacy (distribution, menu and feature drink placement)

Motivate and develop distributor sales team through trainings and ride-withs in order to achieve on premise volume targets and sell through objectives (POS, drink promotion, back bar placement, drink lists, distribution and brand promotion) in the market

3. Reporting: evaluate and report on market results as well as changing market activity and the progress of the brands development against clearly identified metrics and goals

Key Accountabilities:

Maintain accurate and up-to-date programming calendar, allocation tracking, budgets, and recapping of events in the OPEN Bar reporting system.

Analyze reports and make recommendations

Distribute weekly reports to key contacts as designated by market

Complete and submit detailed reports for expenses, promotional activity, as well as T&E on a weekly, bi-weekly, and monthly basis as determined by AXP


Position Requirements

Minimum three-four years of experience in a related Wine & Spirits role and 1 year within the assigned market.

Knowledge of local on/off premise spirits market, including local laws & statutes

Willingness to work nights, weekends, and holidays

Vehicle required

Past experience in Brand Ambassador role or similar experience

Ability to prioritize and juggle many tasks as well as work within prescribed timelines and deadlines

Self-starter, outgoing personality

Adept at selling and interacting with diverse groups of people

Strong written, verbal and public speaking skills

Strong budget management skills

Proficient in Microsoft Excel, Word, PowerPoint, Outlook and Web-based reporting tools

Clean driving record and proof of automotive insurance

Position contingent upon successful completion of background check


10 vacation days + holidays

cell phone allowance: $50/month

Company laptop: HP Spectre 360

Corporate credit card: Chase Ink

30 days after hire:

Health: AXP to offset premium by $430/month


Dental insurance

401K (vested after 2 years): 5% match

Flex spending

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Brand Associate - Albany NY

Ayatana XP