Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

Brand And Social Marketing Manager

Expired Job

Linkedin San Francisco , CA 94118

Posted 4 months ago

LinkedIn was built to help professionals achieve more in their careers, and every day millions of people use our products to make connections, discover opportunities and gain insights. Our global reach means we get to make a direct impact on the world's workforce in ways no other company can. We're much more than a digital resume we transform lives through innovative products and technology.

LinkedIn Learning is an online learning platform that combines Lynda.com's unmatched library of more than 12,000 courses taught by real-world experts, with LinkedIn data and insights drawn from 562 member profiles and billions of interactions to help professionals learn the skills they need to succeed. To learn more, visit https://www.linkedin.com/learning

Job Details:

LinkedIn is seeking a Brand & Social Marketing Manager to join our LinkedIn Learning team. We're looking for a creatively ambitious, results-oriented marketer to guide the social media strategy and activation of campaigns that build the LinkedIn brand and drive consumer awareness of LinkedIn Learning, all while helping us connect emotionally to our members at an exciting time in our growth.

This is a rare opportunity to drive brand and social marketing programs that build awareness and consumer demand for LinkedIn Learning. You'll tell stories that connect people with our brand, build campaigns around powerful data, develop close relationships with internal experts and learners who use our products every day, bring compelling content experiences to life across digital and experiential channels, and define metrics to track and enable success of brand and social marketing programs that support the LinkedIn Learning Solutions business.

And you'll get to do it with a passionate, sharp, and fun team while directly contributing to LinkedIn's vision of creating economic opportunity for every member of the global workforce.

Responsibilities:

  • Brand and Social Campaigns: To grow brand awareness with consumers, you'll guide the development of new brand and social marketing campaigns, from insight to implementation, and partner with channel owners to launch and measure the effectiveness of these campaigns.

  • Social Media Management: In this role, you will own the overall strategy and day-to-day community engagement through our LinkedIn Learning social media channels, including but not limited to our LinkedIn Showcase Page, Facebook, Instagram, Twitter, and YouTube presence.

  • Learner Community Engagement: You're a connector, a relationship-builder, and you thrive in community environments. As our lead for learner community engagement, you'll partner with our learners to co-create content, tell their stories, and demonstrate the impact we're having in people's lives, one LinkedIn Learning course at a time.

  • Creative, Intelligent Risk Taking: With endless ways to reach audiences today, you'll help us raise the bar and push creative boundaries by testing new content formats, channels, and approaches to content development.

Basic Qualifications:

  • 5+ years of proven brand marketing, social media, and/or content marketing experience
  • BA or BS degree

Preferred Qualifications:

  • Expertise in developing and executing a social media marketing strategy and sustained programs to build awareness and drive engagement with consumer audiences

  • Exceptional writing, editing, creative, communication, and leadership skills

  • Artful with words, and passionate about creating compelling user-centric stories

  • Acts like an owner; has a general "get stuff done" mentality

  • Comfortable pushing creative boundaries

  • Ability to influence executive partners in a fast-moving yet matrixed / cross-functional organization

  • Have a good sense of humor

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere
lc_ad

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Brand Marketing Manager

Airbnb, Inc.

Posted 1 week ago

VIEW JOBS 12/8/2018 12:00:00 AM 2019-03-08T00:00 About Airbnb Founded in August of 2008 and based in San Francisco, California, Airbnb is a trusted community marketplace for people to list, discover and book unique accommodations around the world. Whether an apartment for a night, a castle for a week, or a villa for a month, Airbnb connects people to unique travel experiences, at any price point, in more than 34,000 cities and over 190 countries. China is the world's largest, and fastest growing, outbound travel market. At Airbnb we want to help the new audience of Chinese millennial travelers explore the world through our local experiences, personable hosts, and unique accommodations. As Airbnb continues this exciting journey, we are looking for an experienced professional to join our China Marketing team as Brand Marketing Manager The Brand Marketing Manager will report to the Senior Brand Marketing Manager and will be based in Beijing, China. S/he will be responsible for supporting and implementing integrated marketing programs to drive growth in China, working collaboratively with cross-functional teams including PR/communications, online and email marketing, design, product and operations in region. Responsibilities: * Support execution and amplification across advertising, content, social, experiential and media among others of global, regional and local marketing campaigns * Support the development of strategic marketing plans and to aggressively meet business goals towards achieving the vision of becoming the world's first community-driven SuperBrand * Take point on key projects, ensuring clarity in strategy, planning and execution, roles and responsibilities, objectives and KPIs * Engage in regular routines across disciplines /project teams for integrated marketing projects. Ensure seamless flow of information between regional and local market team particularly for localization of global/regional marketing campaigns * Support monthly, quarterly and annual planning and reporting * Take point on internal marketing to showcase and communicate the latest and greatest from the team Requirements: * Passion for all things Airbnb. Experience hosting on the site is a huge plus * 8+ years of work experience in brand marketing for the consumer / internet / travel space. Technology or lifestyle brands welcome * Intensive China market knowledge * Fluent (professional) written and oral Mandarin and English * Experience building a brand's integrated marketing presence with an exciting portfolio of past campaigns/content/creative projects – across digital marketing, experiential, offline marketing, partnerships and sponsorships – that set the benchmark for creative excellence * An integrated marketing mindset, passion for storytelling through multiple media types, both visual and written, with sound experience in brand and creative strategy, an excellent understanding of the interplay offline and online, and between paid, earned and owned channels * Proficiency in media (platforms and channels on and offline, market and industry trends, SEO/SEM/online media), social (organic and paid, content), experiential, advertising & content (channel agnostic creative strategy, production of various formats, best practice), measurement (analytics and benchmarks), and community/passion-point based marketing * Excellent writing skills and a keen visual sense. An eye for detail and a quick win * Strong budget and project management skills, attention to detail and communication skills * Ability to work within tight deadlines, adjust to changes in priorities and balance short-term needs with long-term strategic initiatives * Natural collaboration and bridge-building skills * Ability to work at both strategic and tactical levels – a hands on team player * If you're having trouble uploading your application, don't worry, here are some steps to reach us! Airbnb, Inc. San Francisco CA

Brand And Social Marketing Manager

Expired Job

Linkedin