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Brand Ambassador Louis Xiii, Miami

Expired Job

Remy Cointreau Miami , FL 33196

Posted 2 months ago

Welcome to the Rmy Cointreau Career Portal.

Rmy Cointreau is a global group with a broad portfolio of liqueur and spirit brands, meaning a world of opportunity for you.

If you're looking for a rewarding career somewhere that values the authenticity without sacrificing the creativity and the individuality, join us!

Employment

Brand Ambassador Louis XIII, Miami

  • Show details

  • Posting Date: 09/28/2018

  • Location : Americas

  • USA
  • Type of Contract : Permanent contract

  • Function : Sales

  • Country : United States

  • Education Level : Bachelor's Degree

  • Work Experience : 4-5 years

  • Job Description

The Brand Ambassador, LOUIS XIII position is focused on creating key account development across a core group of focused luxury on and off premise accounts in major markets in Metro area in states such as California, New York, Texas and Florida. The Brand Ambassador, LOUIS XIII will be responsible for educating, business development for on and off premise accounts, and merchandising the Brand. The Brand Ambassador, LOUIS XIII will make the brand more visible, talked about and requested as a must-have luxury item among these individuals and their peers. They will be responsible for increasing the visibility of and desire for the brand with Clients who have a flair for conspicuous consumption, connection and/or connoisseurship, including financiers, entrepreneurs, fashionistas, socialites, athletes, musicians, realtors, restaurateurs, and key trade influencers.

  • Profile

Key Position Pillars:

  • Engaging trade to build brand advocacy through education

  • Inspiring Clients through education to develop brand enthusiasts

Key Brand Ambassador Objectives:

  • Development of a network of key trade contacts to support and drive the brands (Sales Staff, Spirits Experts, etc)

  • Work closely with the RCUSA Sales force and Distributor to build the LOUIS XIII Brand

  • Increase the knowledge & recommendation of the LOUIS XIII Brand through trade focused training programs

  • Engage and educate Clients through the implementation of brand initiatives

  • Represent LOUIS XIII with local Press and Media

Duties and Responsibilities:

  • Target and develop a core group of key accounts across luxury On- and Off-premise channels in major markets within the region

  • Brand Ambassador will ensure availability, enhanced visibility, menu listing, advocacy, and velocity in key accounts in accordance with Brand

Standards and objectives

  • Work with local RCUSA field sales and distributor network to achieve fiscal year volume goals

Client Networking:

Use networking ability and connections to infiltrate target Client groups with LOUIS XIII to make the brand an essential ritual of a luxury lifestyle. For example: for the finance industry, make the brand the de-facto deal closer celebration; for fashion and entertainment, make the brand the de-facto toast after a successful event; for all entertainers/socialites make LOUIS XIII the drink of choice for reconnecting with friends and for toasting a new relationship, etc. The ambassador will also identify and leverage current LOUIS XIII aficionados in the target Client groups. This networking should take place as sampling and socializing via private clubs, charity events, and/or on-premise accounts that service the targets.

Event Management:

Create and execute events that will showcase the brand for the target Clients. Events will include intimate dinners or cocktails parties that feature LOUIS XIII moments and are arranged through Clients. The events may also include activities where LOUIS XIII can be a part of a cross promotional/cross-marketing opportunity, arranged through business/corporate contacts. At such events, the brand must have primary sponsorship with clear visibility and little competition

  • LOUIS XIII must be an integral, seamless part of the event. These types of events may include private club events, charity events, luxury jet and home time share events, new boutique or restaurant openings, and/ or private sales where LOUIS XIII is an integral part of the menu. At the events, the ambassador must ensure proper LOUIS XIII display and intimate sampling. Ultimately associate LOUIS XIII as the toast to commemorate all special life-marker occasions (i.e. winning awards, celebrating successes, openings and launches, etc).

Job Description:

  • Drive the relationship with our top On/Off Premise accounts

  • Organize and conduct staff training's

  • Identify opportunities to develop and execute in- account brand educational events

  • Manage communication and sell in of LOUIS XIII and relevant programming

  • Build a network of key influencers and maintain regular contact to ensure effective communication and relationship building

Distributor and Field Support:

  • Provide education and sales support for the Distributor and RCUSA Sales Force

  • Conduct brand specific training's for the distributor sales force in key markets

  • Support Blitz's, work-withs, and distribution drives in key markets

  • Actively sell-in the brand to close distribution gaps by working closely with the Distributors and Area Managers to identify opportunities

  • Execute internal brand training's for RCUSA employees

Client Engagement

  • Engage Clients through brand building activations

  • Coordinate and execute Client focused educational events (In-Store)

  • Build a Client data base of brand enthusiasts

  • Identify prominent Luxury organizations in key markets - build relationships and execute educational events with members

PR and Digital:

  • At the request of the PR / Brand team, represent the brands at high visibility events

  • Support the US and Global digital platforms

Key Accountabilities:

  • Monitor and formally report on competitors' activities, key tools and success stories.

  • Submit all reports, requests and correspondence within agreed time frame

  • Ensure relevant customer/Client information is fed back to the line manager and Brand/Area Manager

  • Attend and contribute to Brand and Marketing meetings as required

  • Be responsible for company equipment and tools in their possession

  • Work within established standards of performance and budgetary guidelines

  • Educate one self and attend necessary training to keep abreast of emerging trends

  • Travel to the markets to ensure that the Brand plan is effectively implemented in all channels

  • Work closely with the International Brand Ambassadors and other members of the Brand team to ensure that the Brand objectives are realized.

  • Maintain data collection / CRM program (Trade & Client)

  • Perform any other job-related duties as may be assigned

Knowledge and Skills:

  • An engaging personality with entrepreneurial drive

  • Impact and Conviction - shared passions and philosophy

  • High energy, progressive, free thinker with the ability to function autonomously

  • Excellent personal presentation and communication skills in all media, across a range of group sizes and to audiences of differing levels of

  • Knowledge and understanding. Fluent English required

  • Knowledge of the category and the company's products in terms of history, key selling points etc

  • Good commercial awareness and selling techniques/skills. Sales and marketing knowledge a plus

  • Digitally active

  • Familiar with luxury Client brands and marketing

  • Proven ability to utilize Client insights to drive brand essence and positioning.

  • Mixology experience a plus

  • This position requires extensive travel

  • Flexible schedule/Non- standard hours to meet travel requirements of 50%, two thirds of which will be

overnight travel. May include weekend hours

Work experience requirements: 3-5+ years of related work experience desired

Educational Requirements:
Bachelor's degree in Marketing, Business or related field


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Brand Ambassador Louis Xiii, Miami

Expired Job

Remy Cointreau