Brand Account Manager

Company: Yumi Ice Cream Co., Inc

Position Title: Brand Account Manager

Reports To: Director of Business Development

Job Summary:

The Brand Manager will serve as a key member of the sales team who contributes to the strategic direction of the brands internal and external relationships. This role contributes to volume, profit, and share growth by driving distribution and availability across all account channels while developing and executing a net sales and margin strategy at accounts focusing on the Yumi portfolio for the brand represented.

This individual must proactively partner/collaborate with internal Yumi personnel and Yumi manufacture resources that influence and help drive execution of the retailer's plan while assisting with budget management to maximize results and return on investment.

Primary Responsibilities:

• Analysis

• Responsible for on-going analysis supporting brand and overall business initiatives. Use brand, industry, internal, and consumer information resources to identify business issues and opportunities and to develop strategic programming to achieve brand goals. Provide timely and comprehensive analysis of objectives, execution, and future planning implications. Develop implications and program recommendations.

• Project Management

• Lead and manage designated brand initiatives. Develop objectives, spearhead programs across multiple groups, develop and communicate all consumer and field materials, and manage agency execution. Partner in all aspects of brand including advertising, point of sale, local programs, national account meeting planning and promotion development.

• Consumer Expert

• Ability to take consumer insights and translate them into actionable consumer driven marketing plans. Understand and communicate brand's unique selling propositions to key stakeholders - internal executive team, field sales, national/regional accounts retailers and consumers. Ensure trademark consistency in all communications.

• Business Planning and Budgeting

• Partner with manufactures in development and then communicate marketing plans. This includes consumer strategy, creative local program development and national sales meeting presentations. Coordinate with finance and manufactures to research and adjust inappropriate budget entries.

• System Communication

• Communicate with the DSD field sales, national/regional accounts, and retailers to secure market approach, manage in-market activities, research/report on local market conditions and implement programs.

• Route-to-Market Emphasis

• Gain a solid understanding of the direct to store delivery system employed by Yumi to get our World-Class brands into the retailers' shelves with flawless execution.

• Managing Work- Effectively manages one's time and resources to ensure that work is completed efficiently.

• Sales Negotiation- Effectively explores alternatives and positions to reach mutually beneficial sales agreements that gain customers' acceptance and commitment.

• Risk Taking- Initiates action that tries to achieve a recognized benefit or advantage when potential negative consequences are understood keeping in mind calculated risks by gathering information to understand probability of success, benefits of success, and consequences of failure.

Work Environment:

This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filling cabinets and fax machines. When not in the office environment this role will be out in the field at customer accounts in C-Stores, Grocery Stores, Hotels etc. Subject to traffic hazards while operating personal vehicle.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Standing/Walking: Constantly, while performing duties in customer locations; walking, up to 1-2 miles per shift on concrete or tiled surfaces.

• Sitting: Occasionally (20%), while operating personal vehicle between customer locations, can be subject to heavy traffic.

• Push/Pull: Occasionally, using both hands and arms while moving materials via wheeled cart.

• Bending/Twisting at waist.

• Kneeling/Crouching.

• Hands/Arms: Constant use of both hands/arms throughout the workday while forward reaching, handling, gripping, power grasping, and fingering and above shoulder reaching.

• Sight/Hearing/Speech: Constantly, required to ensure safe operation of vehicle, and performing essential functions at customer locations.

• Lifting, bending, stretching, standing, reaching, climbing is required on an ongoing basis.

• Must be able to lift to 25 pounds with or without assistance.

Travel:

• Must be able to travel in the marketplace meeting with customers.

• Must be able to travel in the field with the Territory Sales Managers and District Sales Managers training on the allied brands.

• Must be able to travel in the marketplace with Directors and Brand Representatives.

• Must be able to attend and fully participate in sales and team meetings with the possibility of overnight stays.

Minimum Requirements:

• 3 years DSD consumer products experience.

• 2 years national key account experience.

• 2 years' experience using IRI, Nielsen, or other syndicated data.

• 5 years' experience using MS Office products (PowerPoint, and Microsoft Excel).

• Ability to understand and explain analytical reports.

• Ability to learn and understand data and its uses for assigned product line of responsibility.

• Ability to read, write and communicate in English as it relates to the job and to safety regulations.

• Must have a valid Class C Driver's License with a dependable vehicle and proof of automobile insurance coverage.

• Successful completion of post offer background check, MVR, drug screen, physical and physical abilities test.

• Willing to work over 40 hours when required.

• Willing to work weekends and Holidays if needed.

• Ability to practice safe working habits.

• Adhere to Company Dress Code (No visible tattoos or body piercing).

• Smoke Free Environment.

Other Duties:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.