BBC America Brand Manager will maintain the vitality and uniqueness of the BBC America brand and work across all departments to achieve network business goals within a collaborative environment. Reporting to the Executive Director, you will work together to further overall AMC Networks goals while keeping BBC America brand projects moving forward. You are a generalist that is an excellent communicator, has broad understanding of the media ecosystem and strong interpersonal skills. The brand manager requires a mix of sales, marketing, production, research, creative thinking, and the ability to work independently towards goals big and small.
Manages BBC America's distinct brand voice, while partnering with BBCA's Executive Director to shape and guide network initiatives.
Functions as an extension of the Executive Director's role. As such, the Brand Manager should be capable of representing the Executive Director in meetings, assisting in general day-to-day operations and working independently on key projects.
Has a good perspective regarding the challenges and opportunities of the media business.
Collaborate with key AMCN and external stakeholders and executives to work towards cross-company priorities.
Oversee projects that fall outside traditional department bounds - including multi-department and self-generated projects - while working seamlessly with key stakeholders to ensure successful execution.
Work on various projects, everything from original programming, integrated marketing, digital innovation, marketing events, internal culture building, brand partnerships, and ideas not yet developed.
Protect and manage the BBC America brand while also exploring new initiatives. Ensure clear, consistent communication and connection across departments.
Perpetually explore and develop opportunities that offer potential for non-linear growth.
Promote positive company culture throughout the workplace.
Help conceptualize, plan, run and manage large meetings, group outings.
Leverage design skills and brand POV to create internal and external BBC America materials. Including tapes, presentations, press releases, etc.
5 years related experience.
Strong oral and written communication skills and capable of interacting with all levels of management.
Highly organized. Creative and critical thinker accompanied by an innate ability to find clarity in ambiguity.
Industry awareness. Monitor media activities and competitive happenings; distill, interpret and/or circulate.
Ability to analyze qualitative and quantitative data in order to advise on short and long-term strategic planning.
Ability to create and deliver engaging, effective presentations, with focus on building well designed, thoughtfully structured decks.
Intuitive ability to lead and/or follow throughout the organization. A team player that can step into any scenario and contribute.
Contagious passion for television, culture, media in many forms and current events.
Proven ability to develop brand and marketing strategies and gain buy-in.
Proficiency in Microsoft Suite (PowerPoint is a must), Adobe Suite, Google Tools, CustomShow.
Great at soliciting input and taking feedback.
The Company is committed to policy of nondiscrimination in its employment and personnel practices. Applicants are considered for all employment without regard to race, color, religious creed, religion, alienage, citizenship, gender, gender identity, national origin, ancestry, genetic predisposition or carrier status, age, marital status, familial status, military or veteran status, status as a victim of domestic violence, stalking or sexual assault, sexual orientation, disability or any other characteristic protected by federal, state or local law.