Sorry, this job is no longer accepting applications. See below for more jobs that match what you’re looking for!

(B2c) Senior Manager, Search Engine Marketing

Expired Job

Classpath New York , NY 10007

Posted 4 months ago

ClassPass is seeking a Sr. Search Engine Marketing manager who is creative, data-driven and results-oriented. The ideal candidate is collaborative and a strong communicator. The Sr. Search Marketing Manager will develop the multi-quarter strategy to grow the ClassPass business through organic and paid search marketing. This role will be responsible for all ClassPass business lines including the main studio fitness business and new and growing businesses like ClassPass Live, ClassPass GO, Gym, Wellness, Corporate and more. The candidate should be a search marketing expert with a deep passion for both search marketing and the ClassPass brand.


  • Plan: Develop the long-term organic and paid search marketing strategy for ClassPass identifying the largest areas of opportunity and focus

  • Manage: Partner with the external agencies needed to achieve our objectives while ensuring quality, efficiency, and accountability

  • Build: Develop and launch the campaigns needed to grow the ClassPass customer base across the top search engines like Google, Bing, Apple Search Ads

  • Optimize: Continuously improve the efficiency of our accounts while growing acquisition

  • Tracking & Reporting: Ensure optimal attribution and provide visibility and accountability into campaign and account performance

  • Testing: Design and launch testing strategies across ad copy, bidding, and landing pages

  • Technology & Innovation: Ensure the implementation of the right tools to support continuous growth through organic and paid search across bid management, attribution, and crawling and link generation.


  • 7-10 years experience working hands-on with search marketing and exposure to both SEO and SEM

  • Detailed understanding of paid search bidding and keyword strategies and/or link-building and traffic acquisition

  • Experience effectively managing multiple agencies and vendors

  • Experience with landing page and conversion optimization from search

  • Experience or aptitude for leading teams to results

  • Outstanding communication skills, including strong writing abilities and proven experience in making complex subject matter accessible to a broader audience

  • A proven track record of converting marketing plans into measurable results with specific KPI's

  • Enthusiastic self-starter with a willingness to be both strategic and hands-on

  • Flexible cross-functional team player comfortable with a fast-paced, evolving environment

See if you are a match!

See how well your resume matches up to this job - upload your resume now.

Find your dream job anywhere
with the LiveCareer app.
Download the
LiveCareer app and find
your dream job anywhere

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Search Engine Marketing Specialist Senior NYC

Deloitte & Touche L.L.P.

Posted 2 weeks ago

VIEW JOBS 11/29/2018 12:00:00 AM 2019-02-27T00:00 Search Engine Marketing Specialist Senior Heat is a full-service creative agency that believes in the power of surprise to build brands, solve problems, and kindly take over the world. Headquartered in San Francisco and with an office in New York, Heat brings to life traditional, digital and social content for a wide array of brands. We are an internationally recognized award-winning agency, garnering over 40 awards in 2016 and nine Cannes Lions to our credit. In 2016, Heat was named the Effie's Most Effective Independent Agency in North America and is one of the only advertising agencies to be named "Best Places to Work" in San Francisco. We prioritize creative thinking and take pride in what we do. We're growing, and seeking a Search Engine Marketing Specialist Senior. Responsibilities: Deloitte Consulting LP is seeking a Search Engine Marketing (SEM) Specialist Senior to join the consulting search team and deliver strategy, solutions, and services focusing on digital presence. The scope of responsibilities includes leading and supporting workstreams related to: * Paid search strategy, including bid strategy audits and new bid strategy development * Paid search execution as needed, including forecasting, budgeting, pacing, campaign creation, and optimization * Fluency with all paid search products, including Product Listing Ads, Dynamic Serch Ads, and Remarketing. * Integration with the organic search team for paid search/organic search overlap strategy, including efficiency plays and earned/owned site transition strategy * Campaign acquisition support for content and branding projects. The Specialist Senior may also support the paid search pipeline and operations. The team At Heat, we develop traditional, digital and social content for a wide array of consumer and B2B brands at the leading edge of today's client marketing challenges. You'll work with kind, smart, hardworking people (if we do say so ourselves) who care about the work we create. Learn more about Heat. Requirements: * 3-5 years of full-time agency or other client-facing SEM experience preferred * Breadth of agency expertise: oExperience leading ongoing paid search accounts oExperience with account strategy oExperience pitching a plus oExperience with SEO a plus oCertified in Google Adwords, Gemini, and Bing Ads oExperience with Kenshoo and/or Marin is a plus oAbility to compile and analyze search data and metrics and present formal recommendations to leaders using PowerPoint and/or MS Excel oAbility to lead training sessions or instructive meetings with diverse groups oExperience with web analytics including major tools like Site Catalyst and Google Analytics oAbility to create diagnostic or analytical reports, along with experience with KPI definition and reporting * Excellent verbal and written communication skills: oComfortable interacting regularly with both subject matter experts as well as business owners of all organizational levels, presenting complex information in a way that is easy to understand, and tailoring it to different audiences, including client and Deloitte leadership (e.g., present clear business choices or actionable steps, rather than a technical breakdown of the problem) oAbility to offer and defend solutions to business problems based on experience and best practices oCollaborative working style to build relationships oStrong project management skills * Ability to triage and prioritize many competing needs, monitor and maintain momentum on a number of concurrent projects for numerous stakeholders * Ability to work in a matrixed organization; experience in large corporate setting a plus * Flexibility, adaptability, and willingness to travel required * Bachelor's Degree How you'll grow At Heat, we focus on helping people at every level of their career identify and use their strengths to do their best work every day. From entry-level to senior leadership, we believe there's always room to grow. We offer opportunities to help sharpen skills, and work alongside industry-leading talent on a daily basis. Our Heaters have a variety of opportunities to continue to grow throughout their career. About Heat's relationship with Deloitte Digital We've recently joined forces with Deloitte Digital to offer our award-winning creative services to allow brands to realize their ambitions at a larger scale. Benefits At Heat, we know that great people make a great organization. We value our people and our partnership with Deloitte offers employees a broad range of benefits. We'll see you at the benefits meeting. Learn more about what working at Heat can mean for you. Heat's culture Heat's culture stems directly from our philosophy. And if you enjoy philosophy, you can read ours here. If you're more of a math and sciences person and think philosophy is nothing more than a class you avoided in college, that's fine too. Heat in the Community Heat's purpose is to make an impact. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that we have the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. kwdeldigallddusa kwdeldigadmkusa As used in this posting, "Deloitte" means Deloitte Consulting LLP, a subsidiary of Deloitte LLP. Please see for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. Certain services may not be available to attest clients under the rules and regulations of public accounting. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law. Requisition code: E19NYCCSPSKB038-CM Deloitte & Touche L.L.P. New York NY

(B2c) Senior Manager, Search Engine Marketing

Expired Job