B2B Social Media Brand Manager

B2B Social Media Brand Manager at SmartFinancial

At SmartFinancial, we're on a mission to make the insurance shopping process better, simpler, and more effective.

SmartFinancial is a leading innovator in the insurance industry, providing cutting-edge solutions to support Insurance Agents and enterprise clients. We are on a mission to transform the way insurance is marketed and sold through technology-driven strategies and compelling storytelling. Join our dynamic team and help us shape the future of insurance marketing.

Position Overview: We are seeking a talented and experienced Social Media Marketing Manager with a strong background in audio and video production, B2B marketing, and social media strategy. This role will be responsible for developing and executing strategic marketing initiatives to attract and retain Insurance Agency and Carrier clients, creating engaging content, and driving brand recognition.

Compensation for this position is $80-$125k OTE annually.

Key Responsibilities:

• Develop and Execute Marketing Strategy:
• Lead the development and implementation of comprehensive marketing strategies to attract and retain Insurance Agency/Carrier clients.
• Define target audiences, positioning, messaging, and channel selection.
• Content Creation and Distribution:
• Create compelling content tailored to B2B audiences, including whitepapers, case studies, blog posts, webinars, client success stories, and more.
• Distribute content through appropriate channels to drive engagement, with a focus on LinkedIn and Facebook.
• Collaboration with Sales Teams:
• Work closely with the sales and account management teams to align marketing efforts with sales objectives.
• Provide sales enablement materials and support to drive revenue growth.
• Brand Management:
• Ensure consistent messaging and branding across all marketing channels and materials.
• Uphold brand standards and guidelines in all communications.
• Performance Measurement and Reporting:
• Track key performance metrics and analyze the effectiveness of marketing campaigns.
• Prepare regular reports to communicate results and insights to stakeholders.

Requirements

• Proven experience in video production, including basic editing and producing podcasts or similar media projects.
• Strong storytelling skills, with an ability to weave complex ideas into engaging narratives.
• Excellent organizational and project management skills, capable of meeting tight deadlines and managing multiple tasks simultaneously.
• Proficient with modern production & distribution software and social media platforms, with an emphasis on YouTube and LinkedIn.
• Proven experience in B2B marketing.
• Strong understanding of marketing principles, tactics, and best practices.
• Bachelor's degree in Business Administration, Marketing, or a related field.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation tools, CRM systems, and analytics platforms.
• Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
• Strong analytical and problem-solving skills.
• Team player with the ability to collaborate effectively across departments.

Benefits

• Base plus performance bonuses
• Flexible working schedule
• 401k with company match
• Health insurance
• Employee referral bonus
• Advancement opportunities - we promote within
• Fun company atmosphere

What it's like to work at SmartFinancial:

• World-class training
• Be a part of a supportive and dedicated team
• Be able to have fun and work hard at the same time
• Work in a dynamic, energetic, and environment

We’re a team of dedicated people who are excited to come to work every day. SmartFinancial offers a fun and engaging company culture in which everyone is encouraged to share ideas and work together. We’re always looking for excited, dedicated people to join our team. SmartFinancial has been named one of the “Best Place to Work” in Orange County four years in a row!