B2B Marketing Manager, Education And SMB

Hewlett-Packard Company Palo Alto , CA 94306

Posted 7 months ago

The HP U.S. Commercial Marketing is seeking a passionate and experienced marketing campaign manager to help drive market share and business growth for some of our most exciting high-growth Segments: Education and SMB (Small and Medium Business)

The Marketing Campaign Manager acts as the CEO of the campaign leading campaign strategy and overseeing the execution of all campaign activities. In this role, based on business and campaign objectives, you will define the campaign journey and the content needs. With the support of multiple internal resources, you will oversee the execution of campaign tactics. In addition, you will monitor performance and optimize execution and report progress to stakeholders.

Your deep understanding of the Education and SMB messaging, value, and content will help you collaborate with the sales force to oversee planning and execution of marketing campaigns to increase awareness, demand generation, and pipeline. You'll also engage the sales force with resources to help them create new opportunities and grow existing business.

Using your analytical skills, you'll leverage data and insights from several sources to measure customer intelligence in order to better target and personalize integrated marketing campaigns across multiple channels.

Responsibilities:

  • Serve as the lead, marketing expert and strategist for the Education and SMB campaigns.

  • Lead the planning, development and execution of all Education and SMB campaign activities

  • Provide expertise to identify the appropriate account targets, messaging, value propositions, creatives, content, and collateral.

  • Work internally to develop compelling, high-impact campaigns and Account-Based Marketing (ABM) programs across multiple channels to successfully engage target accounts and generate pipeline/opportunities for the sales force.

  • Align marketing with sales to ensure demand generation campaigns and ABM programs are synchronized with business priorities, objectives and goals.

  • Develop recommendations and guidance on effective methods to target the Education and SMB markets based on past results and new research.

  • Lead the development of the digital buyer's journey for your campaigns and develop the personalization strategy for campaign and web messaging.

  • Engage the Education Sales teams and Channel sales team driving SMB with marketing assets and tools to help open doors and develop opportunities.

  • Meet regularly with sales managers and their teams to provide ongoing communications and updates.

  • Collaborate with other organizations which contribute to the success of Services marketing activities (such as Global Marketing, Events, Media, Web, Content/Messaging, etc.).

  • Stay on the cutting edge of marketing best practices by researching the latest trends and gathering new ideas from industry analysts and experts, vendors/agencies, and peers/competitors.

  • Help deliver insightful reporting and analytics that shows how marketing programs impact revenue; define and track key metrics to optimize marketing campaigns, help with dashboards, and deliver ad-hoc analyses as needed.

Qualifications and Requirements:

  • Bachelor's Degree in Business, Marketing, Communications or related field; Master of Business Administration (MBA) a plus.

  • 7+ years B2B marketing campaign experience; preferably in the technology industry.

  • Solid Experience with Account-Based Marketing (ABM) strategies, tactics, and technologies is a significant plus.

  • Deep understanding of campaign messaging, value propositions, assets and content marketing.

  • Experience driving creative development. (

  • Prior marketing experience with Education and SMB marketing is a plus

  • Successful history of developing and executing demand generation and pipeline-building marketing programs and campaigns (including digital and direct marketing, events, etc.) within a country or region.

  • Deep experience working with sales organizations; demonstrated ability to align sales and marketing on common goals, objectives and actions.

  • Experience in leveraging customer analytics and insights data to guide marketing plans and to properly target prospects.

  • Team oriented, motivated self-starter with relationship building skills;

  • Demonstrated ability to work well with individuals across multiple organizations and to lead virtual, cross-functional teams.

  • Excellent written and verbal communication skills; strong presentation skills with demonstrated ability to present across multiple levels and audiences of the company.

  • Up to 25% travel

#LI-POST


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B2B Marketing Manager, Education And SMB

Hewlett-Packard Company