B2B Demand Generation Manager

At Xe, we live currencies. We provide a comprehensive range of currency services and products, including our Currency Converter, Market Analysis, Currency Data API and quick, easy, secure Money Transfers for individuals and businesses. We leverage technology to deliver these services through our website, mobile app and by phone. Last year, we helped over 300 million people access information about the currencies that matter to them and over 225,000 people used us to send money overseas.

We are proud to be part of Euronet Worldwide (Nasdaq: EEFT), a global leader in processing secure electronic financial transactions. Under their Money Transfer division, Xe and Ria Money Transfer have been brought together to help establish the third largest money transfer business in the world.

This role is dedicated to creating and delivering corporate lead generation, demand generation, and lifecycle email comms. You will be responsible for driving the growth of the corporate lead pipeline to convert new users and engage existing corporate customers to increase transactions. You will be based in Irvine, CA, and report to the Head of Lifecycle Marketing. In your day-to-day work, you will collaborate closely with marketing channel owners and our global sales teams to drive acquisition and retention in our corporate customer base.

We are looking for a driven marketer eager to join a dynamic growth-focused team with a global outlook. The ideal candidate will bring creative copywriting skills, expertise in martech, a competitive edge, and a strong commitment to driving results

Our principles

• AMBITION - We dream big, try things out and always ask “why not?” and “what if?” We’re ambitious in our thinking and our delivery
• RESPONSIBILITY - We get involved, bring our perspective and are always open to new ideas. We take personal responsibility
• COMMUNITY - We value a sense of belonging, trusting each other and encouraging authenticity. We contribute to our community

Requirements

What you'll do:

• Assist in the development & delivery of growth marketing activity to drive acquisition & retention from our corporate audiences.
• Improve the conversion of customers from inactive registered accounts into transacting accounts
• Increase the transactions and revenue from active customers through increasing awareness of our products, services, and ‘reasons to trade’ in lifecycle comms
• Convert corporate leads into digital customers and MQLs leveraging first and third party data in outbound campaigns
• Run nurture campaigns to engage and convert in-market prospects and leads in the sales pipeline
• Support physical brand activations with impactful communications that improve brand awareness and drive traffic to our website and content
• Increase lead volume and MQL conversion with content campaigns for digital events and lead gen assets, including white papers, webinars, newsletters, and reports.
• Work with internal teams and agencies to sync campaign audiences and messaging as part of a holistic multi-channel approach.
• Regularly report on campaign performance and act on insights to apply and monitor optimizations.
• Ensure campaign implementation adheres to our Legal & Compliance guidelines by working with the appropriate teams, always adhering to and advocating for our brands.

Who you are:

• Education: Bachelor’s degree or equivalent years of experience in a marketing-related field
• Organization: Strong organizational skills, with the ability to multitask and maintain a fast-paced workflow
• Communication: Strong written and verbal communication skills
• Creativity: The ability to generate and execute ideas swiftly with attention to detail that ensures brand consistency is upheld
• Quantitative skills: The ability to organize, interpret, and action data to drive growth

Benefits

• Competitive Salary & Discretionary Bonus. Salary range $90,000-$110,000
• Paid Time off (Vacation, Sick & Public Holidays)
• Personal Days
• Discounted Euronet Employee Share Purchase Plan (ESPP)
• Retirement Plan (401k, IRA)
• Health Care Plan (Medical, Dental & Vision)
• Plumm Mental Health and Wellbeing Platform
• Volunteering day for a charity of your choice

We want Xe to be a great place to work and to ensure that our communities are represented across our workforce. A vital part of this is ensuring we are a truly inclusive organisation that encourages diversity in all respects.

At Xe we are committed to making our recruitment practices barrier-free and as accessible as possible for everyone. This includes making adjustments or changes for disabled people, neurodiverse people or people with long-term health conditions. If you would like us to do anything differently during the application, interview or assessment process, including providing information in an alternative format, please contact us on recruitment@xe.com