B2B Content Strategist, US Commercial Marketing

Hewlett-Packard Company Palo Alto , CA 94306

Posted 7 months ago

Applies advanced subject matter knowledge to solve complex business issues and is regarded as a subject matter expert. Frequently contributes to the development of new ideas and methods. Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors. Leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives. Acts as an expert providing direction and guidance to process improvements and establishing policies. Frequently represents the organization to external customers/clients. Exercises significant independent judgment within broadly defined policies and practices to determine best method for accomplishing work and achieving objectives. May provide mentoring and guidance to lower level employees.

Responsibilities:

  • Deliver a solution with sound value proposition.

  • Execute marketing plan or a solution through cross- functional alignment and coordination.

  • Based on an understanding of customer/segment needs, ensure sales force is fully armed with materials and messages and provide sales teams with technical and business assistance for targeted industry and customer segments.

  • Create positioning, messaging, sales support and solution content within a customer segment or industry context

  • Identify/develop innovative/ breakthrough program metrics/benchmarks.

  • Identify/align cross-functional and/or cross-organizational teams as needed to plan and execute near-term GTM plans and budgets.

  • Direct the development of messaging framework and content for marketing programs and vehicles.

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.

  • 7+ years marketing experience.

  • Industry, sales and/or channel experience.

Knowledge and Skills:

  • Expert knowledge of marketing principles, practices, tactics and tools.

  • Experience in developing and driving consistent field adoption of industry/segment message.

  • In-depth knowledge of industry or customer segments, offerings/strategy and demand generation program.

  • Familiarity with and/or experience in partner marketing.

  • Excellent written/oral communications and analytical skills.

  • Excellent interpersonal skills; ability to build and manage virtual teams.

  • Excellent negotiating skills.

  • Ability to interface effectively with all levels of management and functional disciplines.

  • Excellent influencing and consensus-building skills.

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B2B Content Strategist, US Commercial Marketing

Hewlett-Packard Company