Avp, Consumer Marketing - Home

Synchrony Financial Stamford , CT 06901

Posted 1 week ago

Job Description:

Role Summary/Purpose:

This critical role requires a passionate and proven marketer with demonstrated ability to drive growth and change through a focus on customers, people, process, and innovation. This role will primarily be responsible for developing and executing the consumer marketing strategy for the Synchrony HOME credit card program with a heavy emphasis on 'early month-on-books, activation and usage, growth and retention strategies.

The successful candidate will collaborate across functions to:

  • Develop and execute marketing plan to drive key growth metrics, including profitable sales, activation and retention for the Synchrony HOME program.

  • Develop and execute a comprehensive plan to drive cross-shop and repeat sales at Synchrony HOME retailers, and activation and sales at additional home retailers ("world store locations"), from furniture and dcor to appliances and more.

  • Develop and execute marketing campaigns with 'test and learn' approach; evaluate and report on marketing program results; and refine and optimize future campaigns based on past learnings.

  • Leverage industry experts / consultants in home-related retail segments, technology, and consumer/dealer networks.

Essential Responsibilities:

  • Drive the strategy development and execution of campaigns across all lifecycle stages for existing cardholder audiences that drive maximum adoption and utilization while increasing customer satisfaction and profitable sales growth.

  • Coordinate omni-channel marketing strategies, including traditional and digital marketing. Build on current plan and make recommendations for future strategies and enhancements.

  • Partner with digital and servicing teams to maintain online servicing site and update/refresh existing cardholder facing landing pages and digital content.

  • Assist in development of modeling, forecasting, and ongoing measurement of marketing activity and cardholder campaigns to ensure optimization of investment and brand awareness reach.

  • Guide consumer research studies and integrate outcomes into the network via product expansions, modifications, and design decisions.

  • Collaborate with and coordinate alignment of strategy and execution efforts with the Synchrony HOME Business Marketing team.

  • Ensure program and Synchrony Financial performance goals are met.

  • Ensure company compliance requirements are satisfied as well as protections from enterprise risk.

  • Perform other duties and/or special projects as assigned.


  • Bachelor's Degree or, in lieu of a degree, a high school diploma and 9 years of marketing experience in the credit card or financial services industries
  • A minimum of 5 years of total marketing experience that includes at least 4 years of consumer marketing experience and 3 years of digital marketing experience

Desired Characteristics:

  • Marketing experience in credit card networks with emphasis on dual-card or cobrand experience, financial services, or retail industry

  • Strong understanding of customer segmentation and test and learn strategies including program/campaign design to effectively measure results.

  • MBA from an accredited institution

Eligibility Requirements:

  • You must be 18 years or older

  • You must have a high school diploma or equivalent

  • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the selection process

  • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

  • Effective 1-1-18, new hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must have at least a "consistently meets expectations" performance rating and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance requirement).

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Reasonable Accommodation Notice:

  • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

  • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am 5pm Monday to Friday, Central Standard Time.

The salary range for this position is 70,000.00 - 150,000.00 USD Annual

Salaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.

Grade/Level: 11

Job Family Group:


icon no score

See how you match
to the job

Find your dream job anywhere
with the LiveCareer app.
Mobile App Icon
Download the
LiveCareer app and find
your dream job anywhere
App Store Icon Google Play Icon

Boost your job search productivity with our
free Chrome Extension!

lc_apply_tool GET EXTENSION

Similar Jobs

Want to see jobs matched to your resume? Upload One Now! Remove
Consumer Insights Manager International Brands


Posted 6 days ago

VIEW JOBS 3/20/2019 12:00:00 AM 2019-06-18T00:00 As the nation's leading bottled water company, Nestlé Waters North America is dedicated to providing customers with healthy hydration options. Alongside that, we're also committed to developing our people – enabling them to make the most of the many elements that help them to succeed. Nestlé Waters consists of five business units: Corporate, Commercial, Supply Chain, Technical & Production and ReadyRefresh by Nestlé. Whichever one of these areas you choose to join, you'll find yourself collaborating with a highly talented team on work that's challenging, engaging and incredibly rewarding. You'll be an essential element of our success: trusted, empowered and supported to make a lasting impact on the very future of our business. It's a chance to use your knowledge, skills and experience to shine brightly and achieve your ambitions – all while delivering healthy hydration to millions of customers. An essential element of our ongoing growth, the Commercial team at Nestlé Waters is the perfect place for ambitious and aspiring individuals to achieve their dreams while building fulfilling careers. Roles on the Commercial team include sales and account professionals and all offer the chance to truly impact our business at our hundreds of Retail partners. Pair this with the support you need to work with confidence – and triumph in everything you do and you have a winning combination. Join this part of Nestlé Waters, and you'll be able to use your talent to have a direct and meaningful impact on our success as you deliver healthy hydration to millions of our customers. Not only that, but you'll discover your accomplishments are recognized with a range of outstanding benefits designed to help you prosper both at work and outside of work. We are seeking a Consumer Insights Manager, International Brands to be located in our Stamford, CT headquarters, reporting to the Director of Consumer Insights, Media & Analytics. This leader will own the Nestlé Waters North America consumer insights strategy and insights activation plans for our world-class international brand portfolio including Perrier, San Pellegrino, and Acqua Panna. This critical role on the marketing team is responsible for leading research, analysis, and trends that help business partners know their consumers deeply and take insights to growth ideas. This position collaborates with diverse stakeholders from the CMO and global brand builders in Europe, to media experts and data scientists, to talented agency partners. Key responsibilities include: * Lead consumer insights in research strategy, planning, and execution for International Brand portfolio * Uncover insights that answer business and brand questions, blending art and science * Provide recommendations to advance growth opportunities from strategy to commercialization * Synthesize holistic learning's into a compelling story that spurs action * Develop deep consumer understanding, building intimacy and empathy with cross-functional and multinational teams * Leverage and apply the appropriate qualitative and/or quantitative research approaches to guide strategy * Work collaboratively with Consumer Insights teams in US, France, and Italy to craft effective learning plans * Experiment with new learning approaches to get closer to the consumer truth Key qualifications include: * Minimum 5 years' experience in consumer insights or marketing research * CPG experience preferred * Bachelor's Degree required, Master's Degree preferred * Experience in brand strategy, advertising development, campaign measurement, trends, innovation, and data analytics * Excellent influencing skills * Excellent verbal and written communication skills * Experience working with multinational stakeholders preferred * Ability to take initiative and seek out innovative ideas To our veterans and separated service members: you are at the forefront of our minds as we recruit top talent to join Nestlé. The skills that you have gained while serving our country, such as adaptability, agility, and leadership, are aligned with the skills that we look for when we think about what success looks like at Nestle. We hope that you will consider sharing in our mission and purpose to enhance quality of life and contribute to a healthier future. Nestlé Waters North America is the nation's leading bottled water company. Our water brands include Poland Spring, Arrowhead, Ozarka, Deer Park, Zephyrhills and Ice Mountain, Nestlé Pure Life, S. Pellegrino, Perrier and Acqua Panna. We're passionate about creating shared value for society in all kinds of ways: from providing careers and benefits to communities where we operate to environmental stewardship – most notably responsible water management, lightweight packaging and advancing recycling in America. As a valuable part of our team, you'll receive a competitive total rewards package – something that will provide you with the support you need to thrive both inside and outside of work. It's not just the work that you'll find fulfilling here though. As you build a career with us, you'll receive exactly the kind of benefits you'd expect from a leading name in healthy hydration. The only question is, what elements will help you succeed at Nestlé Waters? Nestle Stamford CT

Avp, Consumer Marketing - Home

Synchrony Financial