The audience development editor leads a team responsible for introducing our work to new audiences and to deepen the relationship we have with the community, as well as maintainingthe overall presentation and promotion of dallasnews.com content on our platforms and beyond.
This person will manage a team of audience engagement producers, who handle protocols and procedures for the newsroom's homepage, social media, SEO practices, CMS and newsletters. S/he will serve as the voice of the audience in the newsroom and will work closely with vertical editors and senior leadership, along with colleagues in the research and marketing departments.
This role is equal parts digital news editor, digital content marketing strategist and audience analyst/interpreter. The audience development editor will work with the development team on ways to improve homepage user experience and with digital research and marketing on gathering insights. S/he is a newshound with a pitch-perfect instinct for what people want to read.
Must know how to orchestrate presentation of stories across multiple platforms desktop, mobile, newsletters, social media and whatever's next. Oversees the story mix and play on dallasnews.com. Uses analytics to measure what's working and identify trends.
Ideal candidates will have stellar leadership skills, a record of success building large digital audiences, and an entrepreneurial mindset.
Bachelor's degree in journalism or related field
5+ years of experience
Advanced knowledge SEO best practices
Digital media analytics, audience research, social media, content production, multimedia storytelling, SEO, UX, cross-platform content managment
A.H. Belo Corporation