With an emphasis on data and platform strategy and management this position works with Brand management to develop and execute marketing strategies. Identifies reach and engagement strategies and facilitates their accomplishment.
Identifies workflows to streamline department output and works with platform vendor to build out a roadmap and backlog for enhancement delivery. Responsible for Data governance, policy, SLAs, data integration with internal and external platforms as well as data consumption, table structure and architecture, and Corporate KPI gating standards.
Duties include Vendor Management (CDP & TM). Map enhancement and create Platform Roadmaps and Backlog
Document policy and procedures supporting CDP Data Governance, Policy, SLAs. Perform as the Data integration SPOC with internal and external platforms.
Work with IT and Platform to Automate Data Alerts. Document flows and data consumption rules, table structure and architecture. Develop execute and monitor corporate KPI Gating Standards (Cost Saving, Strategic, Revenue).In conjunction with respective Publishers, develop annual audience development marketing plans. Plan and schedule mailings, including the development and execution of subscriber forms and mailing pieces to re-qualify current and generate new subscribers to meet the goals of each title.
Qualified candidates will possess a Bachelors degree in business administration, marketing, finance or related field or equivalent. Proven experience with audience development (circulation management) preferably with b-to-b titles. Strong marketing knowledge and analytical ability.
Scranton Gillette Communications