Athletic Marketing Specialist

Oaks Christian School

Job Description

Athletic Marketing Specialist

Full -Time (12 Month Employee), Non-Exempt, Category 4

Salary Range: $25.00-$35.00 per hour

Reports to the Director of Marketing and Communications

OVERVIEW

The athletic marketing specialist is a member of the OCS marketing and communication team whose primary area of responsibility is athletic marketing. The specialist will focus on athletic marketing collateral, develop, and implement effective social media strategies, create compelling content, manage online communities, analyze performance metrics, and stay updated on social media.

The successful candidate must be self-driven, motivated and able to work independently and in a larger team. The candidate must have the ability to work in a fast-paced, creative, multi-tasking and deadline driven environment. The specialist will also assist with marketing efforts for the upcoming 25th school anniversary.

RESPONSIBILITIES

Creates, designs and posts content for the athletic social media accounts (Twitter and Instagram)

Writes athletic press releases that are approved by the marketing and communications director

Coordination of the yearly National Signing Day ceremony and all associated press coverage

Builds and maintains relevant game-day and weekly graphics and photos

Assists with the maintenance and development of the athletics web pages

Attends after hours and weekend events as needed to capture photo or video content

Demonstrated success in following social media trends and implementing a social media campaign by working as or with content creator

Collaborates when appropriate with the school general and performing and visual arts social media account specialists

Creates and manages social media content calendar

Provides live coverage and real-time updates during important events/games across appropriate social media, work with event organizers and photographers/videographers to gather content

Builds and manages online communities-engaging with followers, responding to comments, and handling inquiries or concerns in a professional and timely manner

Analyzes the reach and results of posts, identify influencers, compare platform engagement levels, and improve ROI. Reports quarterly on results achieved

Helps create athletic marketing collateral such as flyers, monitor and marquee graphics

Creates the annual Football Media Guide

Collects, organizes and archives athletic photos for marketing and promotional tools

Writes the weekly events announcement for games where announcements are made

Works alongside the Director of Media Production and OCS film teachers to obtain filmed performances (as needed) for promotional content

Fosters strong relationships with the athletic faculty, staff, coaches and students and regularly reach out to them to research potential story ideas

Develops potential athletic and general marketing ideas into engaging news/feature stories for digital and hard copy publications

Assists with coordination of school athletic events in which news coverage is requested

Assists with official communications between the school and the athletic media by initiating story ideas and assisting with requests for athletic coverage from media and school personnel

Using school communication and social media resources/tools, coordinates the exchange of information with parents and the general public regarding adjustments to athletic schedules, venues, protocols, and expectations

Assists with the development of marketing programs and materials that best promote the athletic department

Additional job duties as assigned

QUALIFICATIONS AND REQUIREMENTS

A four-year degree in marketing, sports marketing, communication/journalism or related field

A minimum of two years of directly applicable experience (graphic design, writing, editing)

Ability to write journalistically for stories and copy

Ability to conduct interviews with a wide range of constituents such as students, parents, volunteer, faculty, staff, coaches, board members and members of the community

Demonstrated website management, preferably for independent schools

Demonstrated experience in managing social media accounts

Proven understanding of content management systems. Finalsite experience is a plus

Basic knowledge of photography

Competency in Adobe Suite: Photoshop, InDesign and Illustrator

Comfortable working flexible hours that will include some night and weekend events

Outgoing with strong interpersonal skills and the ability to quickly establish rapport with people

Proven experience in taking initiative, meeting deadlines

Knowledge of asset creation for the website

Uphold the Oaks Christian Statement of Faith through a Christian worldview

When applying, please upload 3 writing samples.