Asstistant Director, Marketing & Comm

INTERNAL APPLICANTS ONLY

This position in the College of Education offers an exciting opportunity to manage and execute marketing, branding and image-building initiatives to support student recruitment and success; faculty research; and employee, alumni and community engagement. With a focus on branding and image-building, the candidate should possess strong graphic design skills for print and digital media and bring creativity and data-based decision-making to drive improvements. The position reports to the College's executive director of communications.

• Manages comprehensive marketing and communication programs, including research strategy and execution, designed to support the college or division's strategic goals and objectives.

• Develops and implements strategic marketing and communication plans to advance the college or division; directs marketing, branding and image building campaigns and efforts to increase awareness and enhance the overall image.

• Participates in strategic planning, market research and service effectiveness initiatives.

• Assists in departmental operations, including management of staff, planning and administration of budget and resources.

• Coordinates events and programs that engage and educate the campus community on college or division initiatives.

• May provide leadership and serve as a resource for a college or division regarding successful marketing activities, techniques and methods.

• Stays informed of best practices in integrated marketing, brand messaging and current market trends in higher education, and translates that understanding into successful strategic marketing for the college or division.

• Directs the strategic marketing, branding and content of college or division web sites.

• Developing marketing, advertising and engagement campaigns.

• Designing and/or coordinating the design of print and digital collateral.

• Photography and art direction.

• Overseeing promotional product design, inventory and budget planning.

• Supporting marketing, recruitment and engagement events from ideation through production.

• Project management to support on-time, on-budget completion in alignment with goals.

• Other duties as assigned.

EEO/AA

Bachelors and 5 years experience

Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of five (5) years of directly job-related experience.

Additional Job Posting Information:

• Department is willing to accept experience in lieu of education

• Department is willing to accept education in lieu of experience

• May be eligible for Alternative Workplace Arrangements