EAB Richmond , VA 23234
Posted 2 months ago
About EAB
At EAB, our mission is to make education smarter and our communities stronger. We work with more than 2,500 institutions to drive transformative change through data-driven insights and best-in-class capabilities. From kindergarten to college to career, EAB partners with leaders and practitioners to accelerate progress and drive results across five major areas: enrollment, student success, institutional strategy, data & analytics, and diversity, equity, and inclusion (DE&I). We work with each partner differently, tailoring our portfolio of research, technology, and marketing and enrollment solutions to meet the unique needs of every leadership team, as well as the students and employees they serve.
At EAB, we serve not only our partner institutions but each other-that's why we are always working to make sure our employees love their jobs and are invested in their communities. See how we've been recognized for this dedication to our employees by checking out our recent awards.
For more information, visit our Careers page.
The Role in Brief:
Associate Strategic Analyst
The Strategic Analysis team is focused on optimizing partner campaigns and creating impactful program-level reporting and presentations for our partner services and sales teams, leveraging what we know across the marketplace for the benefit of each individual partner and better enabling EAB to achieve each partner's stated enrollment goals. As an Associate Strategic Analyst, you will gather, analyze, and interpret campaign results and other market factors to measure the effectiveness of direct marketing programs and partner performance, providing proactive audience and marketing recommendations to generate the greatest return on investment.
At EAB, Associate Strategic Analysts work on one of three teams:
Our Enroll360 Team utilizes an ecosystem of best-in-class enrollment solutions to help colleges and universities expand their reach and engage more right-fit students
Our Adult Learner Recruitment Team combines strategic support with custom lead generation and responsive, choreographed marketing campaigns at scale to help partners meet graduate and adult enrollment goals
Our Advancement Team delivers to partners a personalized donor experience, increased levels of giving, and expands the advancement staff productivity
This role is open to candidates in Richmond, VA or Washington, D.C. Team placement is determined by business need at time of hire.
This opening is not eligible for visa sponsorship at this time; EAB will thus consider candidates who possess U.S. work authorization that does not require employment-based visa sponsorship now or in the future.
Primary Responsibilities:
In conjunction with partner services, develop marketing strategies from an audience and product standpoint, providing customized campaign recommendations to achieve partners' short and long-term goals. Specific responsibilities include:
Provide data-driven, audience selection recommendations for use in marketing campaigns
Provide proactive analytical and monitoring support to partner-focused account teams; diagnose and identify immediate improvement and up-sell opportunities
Clearly communicate campaign performance results to account teams and management; develop comprehensive partner presentations to create compelling, holistic analysis which demonstrates EAB's value and ROI
Use a variety of statistic, analytic, data visualization tools to project, monitor, report campaign strategy outcomes
Utilize data visualization tools to create reports and dashboards
Serve as analysis thought leader in internal partner services meetings
Understand the higher education landscape and leading practices in direct & digital marketing as well as EAB's products and services utilizing a data-driven approach to achieving unique institutional goals of our higher education partners
Perform other related responsibilities as assigned
Basic Qualifications:
Bachelor's degree in an analytically related field (e.g., mathematics, statistics, engineering, computer science, economics, business, etc.)
Demonstrated ability to think analytically and conceptually
Experience developing compelling presentations and communicating insights to inform and influence business decisions
Experience conducting analyses (medium agnostic)
Excellent interpersonal, verbal, written, and persuasive communication skills
Strong demonstration of deductive reasoning
Experience conducting analyses using Excel
Ideal Qualifications:
Professional or educational background in analysis of marketing programs or higher education
Experience in a direct marketing environment
Experience using data visualization tools, such as Tableau, MicroStrategy or ESRI
Self-starter with a real drive for impact and an entrepreneurial mindset
Excellent interpersonal, verbal, written, and persuasive communication skills
Solid technical database knowledge and experience applying SQL concepts
Commitment to valuing diversity, practicing inclusive behaviors, and contributing to an equitable working and continual learning environment in support of EAB's DE&I Promise
If you've reached this section of the job description and are unsure of whether to apply, please do! At EAB, we welcome diversity of background and experience. We would encourage you to submit an application if this is a role you would be passionate about doing every day.
Compensation:
The anticipated starting salary range for this role is $49,500 - $57,500 per year. Actual salary varies due to factors that may include but not be limited to relevant experience, skills, and location. At EAB, it is not typical for an individual to be hired at or near the top of the starting salary range for their role.
Benefits:
Consistent with our belief that our employees are our most valuable resource, EAB offers a competitive and inclusive benefits package. Our benefits currently include:
Medical, dental, and vision insurance plans; dependents and domestic partners eligible
20+ days of PTO annually, in addition to paid firm and floating holidays
Daytime leave policy for community service and flextime for fitness activities (up to 10 hours per month each)
401(k) retirement savings plan with annual discretionary company matching contribution
Health savings account, healthcare and dependent care flexible spending account, and pre-tax commuter plans
Employee assistance program with counseling services and resources available to all employees and immediate family
Wellness programs including gym discounts, incentives to promote healthy living, and family access to the leading app for sleep, meditation, and relaxation
Gender affirming care coverage
Fertility treatment coverage and adoption or surrogacy assistance
Paid parental leave with phase back to work program for birthing and non-birthing parents
Access to milk shipping service to support nursing employees during business travel
Discounted pet health insurance coverage for dog and cat family members
Company-provided life, AD&D, and disability insurance
Financial wellness resources and membership in a robust employee discount program
Access to employee resource groups, merit-based advancement, and dynamic professional growth opportunities
Benefits kick in day one; learn more at eab.com/careers/benefits.
EAB