Associate Social Media Director

Overview

The award-winning in-house agency team for PepsiCo Foods, affectionately called D3, is hiring AGAIN. We are growing rapidly with a team of misfits that includes Creative, Account Service, Strategy, Ops, Production, Social, Digital, Cause, and Partnership experts providing full-service creative agency work for the PepsiCo Foods North American portfolio.

The D3 team is a full-service creative agency that supports the PepsiCo Foods North America business, working on iconic brands like Lay's, Doritos, Tostitos, Smartfood, Cap'n Crunch and Quaker (to name just a few!).

The PepsiCo Foods US (PFUS) D3 Social Media Team is looking for a strategic, results-oriented Associate Social Media Director who thrives in a fast-paced, innovative marketing environment. Lead the strategy and oversee activation of our social media marketing efforts across key brands including Quaker, Quaker Chewy, Cap'n Crunch, Health Warrior, Life, Rice-a-Roni and Pearl Milling Company. This role will lead the team responsible for supporting both proactive and reactive consumer response, social strategy, and content creation for specified brands within the internal agency team D3 at PFUS. The successful candidate will be a social media expert, adept in applying the latest best practices in social media content creation and consumer engagement across a broad spectrum of social media platforms.

Responsibilities

• Lead team responsible for development and implementation of social media communication strategies in support of brand objectives

• Manage team of highly creative, agile, and responsive social media marketers to deliver industry-leading engagement and demand generation

• Oversee creator strategies and help manage partners in collaboration with Brand Teams and/or other relevant stakeholders

• Lead ongoing management of existing Social Media capabilities including Culture Calendar and Trend Reporting as well as development of net new capabilities

• Stay informed of the latest social media related trends and best practices

• Advocate for new ideas and approaches in support of continuous improvement / innovation

• Collaborate cross-functionally within the organization to ensure necessary governance is in place to run social media programs and mitigate any undue reputational risk

• Lead overarching approach to social media analytics and help oversee report generation by team

Compensation and Benefits:

• The expected compensation range for this position is between $102,800 - $172,100 based on a full-time schedule

• Location, confirmed job-related skills and experience will be considered in setting actual starting salary

• Bonus based on performance and eligibility; target payout is 12% of annual salary paid out annually

• Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement

• In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

Qualifications

• Undergraduate Degree required. Concentration in Marketing, Communications and/or New Media preferred

• 6-8 years of professional strategic and tactical multi-channel marketing & social media communications experience

• Experience successfully managing multiple direct reports and leading professional social media teams

• Proven ability to work collaboratively with others

• Experience and strong understanding of the social media marketing landscape and growth of creator/influencer marketing

• Familiarity with a variety of social media analytics tools and content publishing platforms

• Expert level experience with social and influencer platforms like Meta, TikTok, Twitter (X)

• Strong consumer empathy & customer-centricity. Demonstrated ability to place the consumer at the heart of everything

• Exceptional communication skills (written and verbal)

• Experience working within CPG Food and Beverage industry, preferred

• Collaborative attitude with strong interdepartmental communication skills

• Ability to work under pressure in fast paced environment

• Self-starter with eagerness to learn and grow into the social media space

• Advanced understanding of marketing strategy and ability to develop social media marketing tactics that deliver on brand objectives

• Creative thinker who can bring a brand voice to life across a variety of social media touchpoints

• Ability to tell a story, synthesize and convey key messages in a dynamic and compelling way (both externally to consumers and internally to key stakeholders)

• Entrepreneurial mindset - willingness to roll up your sleeves and get creative with their team

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer: Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement