The Associate Shopper Marketing Manager is a critical role for Keurig Dr Pepper (KDP) as it will contribute to growing KDP sales and profit by supporting the Shopper Marketing Team in the development, execution and analysis of shopper marketing plans for our brands, customer focused team and retail stakeholders.
The role demands a results-oriented, analytical thinker with strong project management skills. You must bring solution-based thinking, analytical rigor and a high level of drive to this position. Experience in developing and executing shopper marketing programs is also a key demand of this position.
This individual must proactively identify potential business risks and deliver solutions that will address the business need(s). You must have a proven track record of results for the business you manage and the ability to analyze results to prove out return on investment (ROI) on the projects you lead.
Critical to the success of this role is the partnership you must create with the broader organization. The ability to work with and influence cross-functional partners is critical as this role will interact with various departments in the organization including Sales, Activation, Insights, Brand Marketing, Category Management, Revenue Growth Management, Legal, Accounting and external agency partners.
Builds Strategic Work Relationships
Proactively builds effective working relationships with applicable consumer packaged goods (CPG) target brand(s) and key cross functional groups including but not limited to Sales, Activation, Insights, Brand Marketing, Category Management, Revenue Growth Management, Legal and external agency partners
Places higher priority on team or organization goals versus personal goals
Seeks and expands on original ideas, enhances others' ideas, and contributes own ideas to solve the opportunity at hand
Program Development and Execution
Leverages strong project management discipline to establish planning principles, critical dates and deliverable expectations for key account needs
Works with leaders and team to lead and develop key account and channel activities to support customer needs
Drives decision-making that will lead to program enhancements and process improvements
Delivers top-notch execution to ensure KDP planning vision is executed effectively
Assists leader and team with the development and execution of the key account planning deliverables
Works with leader and team to support sales in providing field-level details in a timely manner to drive impact in-store
Analytical Rigor/Post-Analysis/Financial Management
Leverages IRI tools to analyze syndicated data to identify opportunities and risks to the business and recommend solutions to address
Develops fact-based sell stories that enable the successful sell-in of brand led initiatives
Conducts post-launch assessment of all brand led initiatives to show impact on key metrics like sales, shopper metrics and long-term impact
Builds and manages budget to maximize spend and deliver results
Focuses expenditures against value-driving initiatives, and provides early visibility to budget overages or shortfalls
Bachelor's degree in business, sales, marketing or related discipline
Minimum 3 years of Shopper or Brand experience via agency, selling or marketing
Minimum 3 years of experience analyzing and running reports using IRI or Nielsen and strong analytics including ability to analyze syndicated and internal business reports
Minimum 3 years of experience in financial and project management, including executing a project from start to finish
Minimum 3 years of experience in Excel and PowerPoint
Company Overview & EEO Statement
Keurig Dr Pepper (KDP) is a leading coffee and beverage company in North America with dual headquarters in Burlington, MA and Plano, TX, with annual revenue in excess of $11 billion. KDP holds leadership positions in soft drinks, specialty coffee and tea, water, juice and juice drinks and mixers, and markets the #1 single serve coffee brewing system in the U.S. The Company maintains an unrivaled distribution system that enables its portfolio of more than 125 owned, licensed and partner brands to be available nearly everywhere people shop and consume beverages. With a wide range of hot and cold beverages that meet virtually any consumer need, KDP key brands include Keurig, Dr Pepper, Green Mountain Coffee Roasters, Canada Dry, Snapple, Bai, Mott's and The Original Donut Shop. The Company employs more than 25,000 employees and operates more than 120 offices, manufacturing plants, warehouses and distribution centers across North America.
Benefits built for you: Our people are the heart of our business, which is why we offer robust benefits to support your health and wellness as well as your personal and financial well-being. We also provide employee programs designed to enhance your professional growth and development while ensuring you feel valued, inspired and appreciated at work.
Keurig Dr Pepper Inc. is an equal opportunity employer and affirmatively seeks diversity in its workforce. Keurig Dr Pepper Inc. recruits qualified applicants and advances in employment its employees without regard to race, color, religion, gender, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, ethnic or national origin, marital status, veteran status, or any other status protected by law. EOE Minorities/Females/Protected Veterans/Disabled
Candidates must be able to pass a background check and drug test, as applicable for the role.
Keurig Dr Pepper