The product marketing team at Asana helps the company succeed by connecting our customer's pain to the Asana solution. We develop clear and compelling messaging that inspires our customers to learn about, try, and adopt our product. We use product launches, campaigns, and experimentation to communicate the Asana narrative, reach new audiences, and drive growth across the funnel. As close partners with the product and sales teams, product marketers at Asana collaborate to bring new features to market and connect customers to the value of our product.
We are looking for a product marketer to help us scale our efforts across the team. You'll take on core product marketing work like managing the launch calendar, sharing product updates internally, and bringing new features to market.
Partner directly with product teams and other product marketers to determine target audience, messaging, and go-to-market strategy for new feature launches.
Manage overall product launch calendar and ensure company-wide alignment on product launch timing.
Coordinate in-product marketing channels to ensure cohesive user experience.
Create user education content to help customers understand the value of Asana and how to make the most of Asana with their team.
Contribute to market research and competitive analysis to help inform product strategy.
Amplify user engagement and adoption post product launch with targeted promotion and user education.
2+ years of experience in Marketing, Product Management, Project Management or a related field
Exceptional organization and accountability
Strong written and verbal communication skills
Excellent relationship building capabilities and cross-functional collaboration