Associate Product Manager

Takeda Pharmaceuticals North America Boston , MA 02298

Posted 5 months ago

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Job Description

OBJECTIVES:

The Associate Product Manager (A-PM) contributes to the development and the subsequent implementation of the ALUNBRIG brand plan by leading the design, execution, and impact assessment of key promotional activities. He/she achieves this by:

  • Deploying promotional initiatives related to personal promotion, non-personal/digital promotion, or peer-to-peer programming with primary channel marketing alignment as agreed with the Associate Director

  • Collaborating with multiple functional groups, including but not limited to Sales, Regulatory, Business Insights, Legal, Patient Advocacy, Patient Value and Access, and Medical Affairs

  • Partnering with agency teams to define, implement and manage specific projects and assess promotional impact

ACCOUNTABILITIES:

  • Contributes to the development of annual brand plan with responsibility for defining and executing key areas within the associated tactical plans

  • Manages associated budget and agency partners to deliver innovative, impactful programs that advance the brand strategies and will lead a focused promotion channel, including personal, non-personal/digital, and/or peer-to-peer promotion across multiple customer segments (HCPs, nurses, pharmacists, patients)

  • Identifies channel-specific innovations and proposes how to incorporate within the brand tactical plan, as well as into the USOBU portfolio

  • Partners with Business Insights to distill insight, validate business opportunities, optimize marketing mix, and monitor return on investment (ROI) of individual tactics

  • Identifies critical design elements for initiatives/promotions designed to inspire desired customer behavior change

  • Develops creative briefs/brand book

  • Designs promotional material and ensures consistent execution of messaging and brand strategy

  • Develops creative briefs for agency involvement

  • Implements and executes promotional programs and tactics to ensure delivery against brand strategies, including development of work plans and routing of programs through the US Review Committee (USRC)

  • Drives collaboration with all cross functional partners, including sales, regulatory, legal, analytics - market research/, competitive intelligence, patient advocacy, medical affairs, and patient value and access

  • Assesses impact of competitive developments and supports leaders in developing response plans

  • Leverages brand insights to inform segmentation, channel mix preferences, and targeting of customer segments

  • Manages development of launch related materials and activities for new indications as needed

EDUCATION, EXPERIENCE, KNOWLEDGE AND SKILLS:

Required:

  • BA/BS degree in business, marketing or science required.

  • Minimum of 1-2 years of pharmaceutical and/or commercial healthcare experience; or completion of additional graduate studies specific to Marketing

  • Demonstrates enthusiasm, confidence, strong initiative, and a sense of urgency

  • Strong project management skills with the ability to prioritize multiple tasks with prioritize meet personal, team and company goals

  • Curiosity to understand best practices for channel marketing across industries; confidence in proposing change and novel tactics for brand consideration

  • Business acumen to support the ROI determination of promotional spend

  • Capable of leveraging data and analytics to distill insights and drive data-based decision making

  • Established leadership traits with an ability to mentor junior team members, collaborate effectively, and positively influence decisions

  • Strong verbal, written communication and presentation skills; able to communicate in a concise, engaging and convincing manner

Preferred:

  • MBA degree

  • Pharmaceutical product management and launch experience

  • Experience in successfully representing the commercial perspective during the regulatory/legal review of launch promotional materials

  • Experience in marketing positions at a commercial pharmaceutical organization

  • Oncology experience

  • Sales experience

LICENSES/CERTIFICATIONS:

  • None required

PHYSICAL DEMANDS:

  • Able to sit for long periods at a desk

  • Able to read and review large quantities of printed material or online material

TRAVEL REQUIREMENTS:

  • Up to 25% travel

Empowering Our People to Shine

Learn more attakedajobs.com.

No Phone Calls or Recruiters Please.

#LI-DC1

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time


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Associate Product Manager

Takeda Pharmaceuticals North America