Allergan plc (NYSE: AGN) is a bold, global pharmaceutical company and a leader in a new industry model - Growth Pharma. Allergan is focused on developing, manufacturing and commercializing branded pharmaceutical, device, biologic, surgical and regenerative medicine products for patients around the world.
Allergan markets a portfolio of leading brands and best-in-class products for the central nervous system, eye care, medical aesthetics and dermatology, gastroenterology, women's health, urology and anti-infective therapeutic categories. With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives every day.
Allergan is a company that will inspire you to aim high with your ambition. Where you can build bridges all over the world. Where you can power ideas that drive change. And where you will act fast and drive results for customers and patients. Power your future & join our bold team.
The ABICIPAR Associate Product Director is responsible for oversight of key professional marketing initiatives, which includes strategic development and updates of promotional collateral, consistent engagement and insight from field sales, retina specialists, and HCPS. This individual will lead launch planning and readiness for ABICIPAR. This individual will draft field communications/announcements, manage creation and updates of promotional collateral, and will work closely with agency partners to ensure effective reviews. This role will effectively collaborate with medical, legal, regulatory, sales training, strategic communications, marketing operations, sales analytics and field sales.
Main Areas of Responsibilities
Support planning for ABICIPAR launch. Active engagement with external stakeholders and key opinion leaders, and drive objectives across a wide array of internal functions including medical, R&D, payer marketing, reimbursement team, and commercial field force. Active participation at Retina Congress meetings and advisory boards.
Strategic development and updates of promotional collateral, competitive defense planning and execution, savings program reports and operations, sample forecasting and management, and advertising/promotional activities.
Collaborate with medical, legal, regulatory, sales training, strategic communications, marketing operations, sales analytics and field sales.
Draft field communications/announcements manage updates of promotional collateral and will work closely with agency partners to ensure effective reviews.
The following listed requirements need to be met at a minimum level to be considered for the job:
3-5 years Product Management experience in direct to physician marketing
Solid understanding and experience with buy and bill process
Knowledge of the process around billing codes, reimbursement, support and medical benefits
Understands verification of benefits for patient coverage
Experience with product launches
Health care industry experience with established track record in managing industry-based marketing functions.
The below skills are attributes that may not be mandatory, but are definitely desired in the ideal candidate.
Highly desired: 2+ years experienced marketing to health care providers
Highly desired: 3+ years successful specialty sales experience
Bachelor's degree required
Master's degree in business preferred