Do you want to identify high-profile, needle-moving opportunities and partner with senior management, product managers, marketers, operations, and sales to bring them to fruition?
The LinkedIn Monetization Strategy & Ops team is looking for an Associate Pricing Strategy Manager to help accelerate growth and improve go-to-market strategy across our monetization businesses ($5B+ in revenue). The person will work closely with others on the monetization strategy team and leaders in our marketing, sales, and product organizations to help craft new business models, define monetization strategies for new offerings, optimize packaging & pricing for existing offers, and develop global processes to ensure successful pricing execution. If you're excited by driving growth through global, cross-channel and cross-product initiatives and want to be part of a company that is redefining how professionals succeed, LinkedIn would love to talk to you.
Innovate on go-to-market monetization strategy
Identify & prioritize opportunities to drive customer value, penetration, & bookings
Help prioritize product roadmaps and determine go-to-market monetization strategy for new offerings
Align packaging & pricing with customer value and success
Evolve packaging/pricing models to better align with differing customer needs / value / willingness-to-pay and encourage deeper customer relationships
Optimize price levels based on value/willingness-to-pay, competition, and go-to-market strategy
Improve monetization processes, insights, and performance measurement
Develop process foundations to improve price governance, execution, market validation, & decision making
Measure and track monetization performance to enable continuous improvements
Team up with a diverse cross-functional group of marketing, product and sales experts to bring industry leading solutions to market
Conduct hypothesis-driven analyses to identify and quantify pricing & packaging opportunities
Scope, structure, and execute upon strategic monetization initiatives to accelerate business growth
Build analytical models to inform and influence pricing strategy
Drive voice of customer interviews and large-scale quantitative customer research
Work with the Product, Sales, and Marketing teams to develop and refine solutions, build consensus, and steer senior-level decision making
Design testing and implementation plans to support global rollout of new packaging and pricing initiatives
Communicate key insights to cross-functional stakeholders and senior leaders
Extract and synthesize key results and prioritize for communication
Transform findings into actionable recommendations
3+ years' experience with pricing or go-to-market strategy in the technology space
Highly quantitative and data-driven. Experience using hypothesis and data-driven analyses to solve large, complex business problems and quantify business opportunities.
Pricing strategy expertise: Demonstrated experience in monetization strategy and pricing/packaging optimization, preferably in SaaS / Software / Internet businesses
Marketing strategy skills. Ability to understand customer needs/perceived value, drive customer value creation, and develop go-to-market strategies to accelerate growth.
Experienced researcher. Expertise with research methodologies and data analytics to support pricing strategies
Communication skills. Able to communicate effectively both written and verbally
Commitment: Ability to drive key initiatives to successful outcomes in a fast-paced, entrepreneurial environment