Associate Media Director, Traditional & Digital
Imaginuity is the integrated agency that delivers transformative results for its clients. The agency's proprietary AdScience customer data platform optimizes cross-channel marketing programs that drive both new customer acquisition and retention across traditional and digital media. Headquartered in Dallas, Imaginuity provides integrated marketing services throughout the entire customer journey, including brand experience, advertising, traditional and digital media buying, paid and organic search, social media, web development, UX, AI, data analytics and database marketing services. More information is available at www.imaginuity.com.
ABOUT THE POSITION
The Associate Media Director will serve as the hub for all media (traditional & digital), overseeing the planning process, media recommendations and POVs, and ensuring the flawless execution of traditional and digital media. This individual will develop and author overall media strategy and approach.
The Associate Media Director will work collaboratively with the Sr. Director of Planning to evaluate, advise, and create media plans that best solve Client objectives. This position will be responsible for managing relationships across all core disciplines-Paid Search, SEO, Broadcast, OOH, Creative, Production, Accounting, and Account Service teams-providing strategic direction to each team on how to best meet Client's media objectives.
Refining and evolving processes as needed that will streamline the media workflow is a key component to this position. Collaboration with peers and other departments will be vital to the success of this role, ensuring that all projects and deliverables are executed effectively, efficiently, flawlessly, and on budget.
This role will manage and oversee the media planning team and be responsible for the growth and development of the team-inclusive of mentoring, training, reviews, and overall leadership.
EXTERNAL RELATIONSHIP MANAGEMENT
Builds trust and maintains strong client relationships; instills confidence in Agency leadership and ensures the Agency is providing Clients our best ideas and strategies
Is an expert across our Clients' brands, structure and industry and ensures our offerings are aligned with our Clients' objectives and organizational goals
Can work strategically across channels, inclusive of display, PPC, SEO, Accounting, Creative
Responsible for the initial creation of Client presentations and is an active lead in Client meetings
Act as an escalation point of contact for Client and other internal teams; responsible for all client requests and inquiries
Acts as point of contact for the day to day needs of the Client an is responsive to Clients inquiries
Responsible for alignment with Client's objectives
Works closely with internal team to execute Clients' strategic plans and provide best in class media solutions
Ability to anticipate future consequences and trends as it relates to Client strategies and plans
Monitor industry changes and translate those into actionable recommendations
Understand Client project goals and work collaboratively with CS to achieve results
Develops and leads a high performing team through coaching, feedback and guidance
Ensures development and growth in technical areas as well as soft skills
Supports external brands through blogs, articles and participation in industry events
Plays an active role in the interviewing process for open positions, making recommendations around hiring, promotion, discipline, and related personnel actions
Oversees Client budgeting and forecasting
Works with Media Director to monitor account revenue and incremental account growth
Manage the operational success of the accounts to ensure that deliverables are met on time and on budget
Drive strategy and innovation development across all accounts and ensure holistic synergy across all media channels
PREFERRED SKILLS AND QUALIFICATIONS
Proven ability to service Clients in a digital and traditional environment
Strong organizational skills and attention to detail
Proven ability to set team priorities and collaborate with other Agency departments to deliver products/services to clients
Adopts high quality account management standards and channel best practices
Proven track record of building partnerships and working as part of a team in a fast-paced environment while maintaining a high level of stress tolerance
Technical understanding of digital performance marketing i.e. Bought, Owned and Earned products and services such as Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media Management and Display Marketing
Proven track record of successfully directing and managing Client-service focused technical project execution
High levels of integrity, autonomy and self-motivation
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.