Associate Media Director - Cross-Tier Paid Social, Lexus

Company Description

Job Description

The Team One C.O.R.E.

C = COLLABORATIVE

We work together to get better stuff done than we could alone.

O = OPTIMISTIC

Honest and confident in our quest forward; believing the impossible is possible.

R = RESULTS-DRIVEN

Creativity is always in service of results and never for its own sake.

E = ENTREPRENEURIAL

Blow up the establishment. Shoot for the moon.

OVERVIEW

The Associate Media Director, Cross-Tier Paid Social is responsible for the overall success of the ongoing paid social media campaign activations for Lexus and LDA. The ideal candidate for this position has a passion for paid media, specifically social media, and a proven track record of implementing successful paid social media tactics on multiple platforms. This person must also possess a passion for continuous improvement and learning as the landscape continues to evolve. Prior supervisory experience is required.

RESPONSIBILITIES

• Oversee the day-to-day activities and develop a team of 3 Social Media Strategists on the Lexus national business.

• Collaborate with LDA Digital to effectively supervise managed service provider execution of LDA campaigns.

• Sustain connection with Organic Social team to facilitate sharing of best practices and uncover opportunities for Paid implementations.

• Act as the first touch contact for the paid social platform and technology platform partners as well as organic social team.

• Develop and advise on ongoing paid social media activation plans based on Lexus and LDA RFPs

• Work closely with all platform partners to ensure plans constantly push the envelope and include the latest and greatest ad tech and formats available for automotive.

• Supervise all financials for Lexus including campaign spend, fees, and ensure all billing is properly actualized each month. Support LDA Digital fulfillment of same.

• Develop and manage campaign activation workflow and communication protocol between planning, operations, creative, analytics and managed service teams

• Deliver technically accurate media points of view for activation recommendations and campaign outcomes

• Communicate key learnings to appropriate agency and client stakeholders to ensure alignment and efficiency of campaign deployment

QUALIFICATIONS

• Bachelor's Degree in Advertising, Marketing, Communication, Computer Science or related field

• 5 years of paid media experience, with a minimum of 5 years of experience with paid social advertising and client management including supervision of an external managed service provider

• Proficiency in Meta, Twitter, Pinterest, TikTok, Snapchat, YouTube, Reddit, LinkedIn and Twitch that includes a clear understanding of each platform's core features, as well as a technical understanding of each network's advertising capabilities

• Proficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reporting

• Facebook Blueprint Media Buying Certification strongly preferred

• Proficiency in tools including Sprinklr, Google Campaign Manager; experience in Box, Google Docs, Prisma, etc.

• Experience handling large media budgets and developing insights based on campaign results

• Strong interpersonal, written, and verbal communication skills

• Ability to apply critical thinking and analysis in business writing

• Excellent organization and time management; ability to prioritize workload and multi-task

• Proven experience in a leadership role - inspiring cross-discipline teams, client leadership

• Automotive experience is strongly preferred, major brand/large budget experience is required

• An ideal candidate will be a self-starter with natural curiosity, comfortable in the unknown, and a strong communicator

• Have a passion for social media, be an avid user, and have a passion to stay in the loop on the latest social media trends, capabilities, and platforms

Qualifications

Additional Information

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