Associate Marketing Manager - Email

WHO WE ARE

Hallmark's Consumer Experience (CX) Marketing Technology & Operations Team runs point on direct marketing campaign operations and is also responsible for planning and oversight of the technology roadmap for systems used across Hallmark's Consumer Experience ecosystem - spanning Marketing, Creative, Data Insights & Analytics and Consumer Care functions.

WHAT YOUR ROLE ENTAILS AND HOW YOU'LL CONTRIBUTE

The Associate Marketing Manager - Email is responsible for the day-to-day execution of email, SMS and app push notification marketing campaigns. Additionally, this individual will partner closely with marketing, creative and UX teams to oversee the Email Design System, leveraging component-based design principles that span digital channels. As new content component needs arise, the Email Associate Marketing Manager will create new content components using HTML/CSS and ensure those components work well across various email clients. The Email Associate Marketing Manager will stay current on email, SMS and app notification marketing best practices and apply them to our campaigns in collaboration with the Marketing team to optimize business revenue & engagement.

BASIC QUALIFICATIONS

The following is required to be considered for this role:

• Bachelor's Degree or 4 years of professional work experience

• Experience with HTML/CSS for responsive-designed emails and experience in email coding best practices/optimization across multiple email clients

PREFERRED QUALIFICATIONS

Your resume and application will stand out if you have:

• Bachelor's Degree in Marketing or related field

• Experience coding, developing, and setting up complex email campaigns with dynamic content and enhanced features within platforms such as Sailthru, Salesforce Marketing Cloud, Movable Ink, or other comparable email/SMS deployment platforms

• Experience using an Email Design System leveraging component-based design principles.

• Proven experience in paid subscription marketing, with a track record of driving membership growth and retention.

• Basic to intermediate knowledge of SQL

• Experience working with CRM targeting tools and / or CDP platforms.

• Strong organizational skills and exemplary attention to detail.

• Ability to problem-solve/troubleshoot operational or business issues

ADDITIONAL DETAILS

• This is a progression role and will be filled at the level that is aligned with the final selected candidates' skills and experience.

• This position is hybrid, working onsite headquarters in Kansas City, MO once a week and as needed for events and meetings.

Now's your chance to embrace a future with Hallmark-just follow the instructions below to apply.

You must show how you meet the basic qualifications in a resume or document you upload, or by completing the work experience and education application fields. Accepted file types are DOCX and PDF.

In compliance with the Immigration Reform and Control Act of 1986, Hallmark Cards, Inc. and its subsidiary companies will hire only individuals lawfully authorized to work in the United States. Hallmark does not generally provide sponsorship for employment.

Employment by Hallmark is contingent upon the signing of the Employment Agreement, signing of an agreement to arbitrate in connection with the Hallmark Dispute Resolution Program, completing Form I-9 Employment Eligibility Verification, passing the urinalysis drug screen, education verification and satisfactory reference and background checks.

Hallmark is an equal opportunity employer. All qualified applicants will be considered for employment without regard to race, color, religion, sex, age, pregnancy, national origin, physical or mental disability, genetics, sexual orientation, gender identity, veteran status, or any other legally-protected status. Principals only please.

HALLMARK - Because Connecting With Each Other Has Never Been More Important

For more than a century, Hallmark has been bringing people together and improving the relationships that matter most. That's why millions of people all over the world connect with the Hallmark brand. It has always been a mission so much bigger than any one of us who work here.

Today, we need empathetic learners, strategic thinkers, and enthusiastic visionaries with diverse experiences and skills to help us create the rest of Hallmark's second century as we shift to a more digitally savvy, unified approach that combines the best of brick-and-mortar retail with the efficiency of dot-com spaces. Help us imagine what our next hundred years could look like!

When you join Hallmark, we will go out of our way to make you feel like part of the team. In the day-to-day, we'll make the best use of the skills and talents you already have. We'll also give you leadership opportunities and show you multiple potential pathways to future success.

Our culture of care for our consumers and for one another shows in the way we embrace different backgrounds, identities, and working styles, deliberately seeking out ways to be more inclusive both internally among our work groups and externally through the things we make and sell to our retail partners and consumers. We believe that a broadly inclusive, equitable approach is also our best path to future success. We're seeking out those who can bring a fresh perspective to our business and would love your input as someone new to our team! We can only change and grow when we intentionally include new perspectives-like yours.