Associate Marketing Manager

Business Unit Overview: C.H. Guenther & Son, has dedicated over 170 years to providing families with the flavors of home-style cooking. Our iconic brands continue to innovate and grow to solve consumers' biggest question when it comes to meal solutions! In this role, you'll encounter a variety of opportunities to develop your marketing acumen, take ownership of high visibility projects and further your career within the organization.

Summary: The Associate Marketing Manager is responsible for the implementation of strategic plans for CHG's consumer branded products portfolio, in collaboration with marketing leadership to increase awareness, value, and drive growth. Key areas of focus include planning, execution, budget management, and oversight of new products/line extensions from concept to commercialization. This role will create and manage integrated marketing and communications to drive growth and profitability.

Brand Strategy and Communication:

• Lead the integrated marketing communications process to ensure compelling agency briefs, traditional and digital media strategy, retailer media and overall communication.

• Assist with the management of external agency partners in the development and execution of digital/media communication and advertising strategies.

• Monitor and evaluate the performance and effectiveness of the brand's marketing activities and initiatives.

• Coordinate and collaborate with internal and external stakeholders, such as suppliers, agencies, and customers.

• Provide administrative and logistical support to the Sr. Brand Manager and the Marketing team.

Data Analysis & Insights

• Analyze business via syndicated data and stay up to date on latest industry trends, best practices and competitors' activities.

• Use insights to provide recommendations relative to integrated marketing plans, innovation, activation and key market support.

• Conduct market research and analysis to identify consumer trends, preferences, and feedback.

Project Management

• Lead cross-functional teams to manage projects and deliver business objectives, inclusive of in-store support vehicles, forecasting and inventory management.

• Collaborate with consumer insights, R&D, and cross-functional teams in identifying new product opportunities and innovation strategy.

Annual Category Planning

• Participate in and lead elements of the annual brand planning process including identifying future opportunities and briefing agency partners.

• Work with Marketing leadership to define the strategy, positioning, destination, and roadmap for brands.

Budget Management

• Manage digital marketing/media budget, set and monitor digital KPIs, and recommend effective marketing spend initiatives based on ROI analysis

• Manage agency spend for traditional and digital advertising, promotions, merchandising, collateral, etc.

Minimum Job Requirements:

Education/Certifications:

• Bachelor's Degree in Business, Marketing or related field.
• MBA or post graduate work in Marketing would be a plus.

Experience:

• Minimum 3 years' experience in brand marketing or related field. Background in Consumer Goods (CPG) strongly preferred.

• Strong knowledge of marketing principles, strategies, and techniques.

• Excellent communication, presentation, and interpersonal skills.

• Creative, analytical, and problem-solving skills.

• Ability to work independently and as part of a team.

• Ability to multitask, prioritize, and meet deadlines in a fast paced, matrix environment.

• Proficiency in Microsoft Office and other relevant software.

• Experience working with external agency partners including (but not limited to) digital marketing, PR, web management, photography, consumer insights, shopper marketing, etc.

Knowledge, Skills and Abilities:

• Passion to deliver results and think strategically. A collaborative mindset and comfortable leading teams

• Ability to prioritize and manage multiple projects simultaneously, under tight time constraints and within budget parameters.

• Familiarity with commonly used consumer research methodologies and able to draw conclusions from research and translate learnings into successful new initiatives.

• Knowledge of multiple digital disciplines including but not limited to web, search, mobile, data and analytics.

Supervisory Responsibilities:

• No direct reports.

Working Conditions and Physical Effort:

• Office environment

• Light physical effort. Requires standing, sitting, walking, talking, seeing, hearing, fine dexterity, and handling of average-weight objects up to 50 pounds.

• Travel - approx. 10 - 15%

Expectations:

• Will demonstrate, promote, and exemplify the Company's Core Values in People, Quality and Growth.

• Must be a team player and develop a close working relationship with all Sales and Marketing personnel.

• Have a willingness and ability to proactively take on new projects.

We are proud to offer competitive compensation and benefit programs that include medical, dental, vision, flexible savings account, health savings account, 401K matching savings plan, employee assistance program, wellness programs, life insurance, AD&D insurance, disability insurance, tuition reimbursement, student loan counseling, employee referral program, paid time off, and more!

For additional information about our company, go to www.chg.com.

C.H. Guenther & Son and its subsidiaries are E-Verify participating employers.

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All offers of employment are contingent upon successful completion of the pre-employment screening process which includes a drug screen and review of criminal background and other records as required.

AA/EEO/Drug-Free Employer