Associate Marketing Director, US Eye Care, Ocular Surface Disease

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

Job Description

The Associate Marketing Director, US Eye Care, Ocular Surface Disease will partner with sales and broader AbbVie stakeholders (Finance, Medical, Legal, Regulatory, MABI, and Agency) to support business needs. They will derive findings and implications from multiple data platforms to strengthen commercial understanding of brand performance, marketplace dynamics and growth opportunities. This role requires strong collaboration within the US Eye Care organization and broader AbbVie stakeholders along with strong communication skills (oral & written) with the ability to make persuasive presentations to customers, sales teams, partners, and senior leadership.

The Associate Marketing Director, US Eye Care, Ocular Surface Disease will work with their Marketing and Cross-Functional counterparts across the Eye Care team to support the development and execution of Launch Readiness & Annual Marketing Plans and will coordinate the successful implementation of tactics that support growth for assigned product(s) within the Ocular Surface Disease market. The Associate Marketing Director, US Eye Care, Ocular Surface Disease - Contributes to the planning and sequencing of tasks, activities, and objectives critical to potential product launches. The Associate Marketing Director will collaborate with stakeholders across the Integrated Brand Team (IBT), Marketing, Medical, MABI, HEOR, and Payer Marketing, and to ensure workstreams remain aligned and that project / task deadlines are met.

Responsibilities

• Actively contribute to the development of Launch and Brand strategies through the Launch Readiness and Brand Planning processes

• Participate on cross-functional teams and participate in development of strategic brand plans.

• Effectively communicate results of analytic and market research workstreams to influence action

• Partner with the Marketing Analytics & Business Insights team to evaluate the effectiveness of marketing strategies and then formulating recommendations for optimization

• Support the management of the Ocular Surface Disease marketing budget while identifying efficiencies/synergies where possible to maximize resources.

• Develop effective working relationships with salesforce, brand teams and executive leadership. Stay abreast of industry trends in Ocular Surface Disease, Anterior Segment and Eyecare.

• Conduct routine field travel with the sales force to better understand market drivers and dynamics

• Creation of marketing materials and navigating them through the internal review/approval process

• Manage external third- party vendors and meet all related internal procurement and compliance requirements

• Maintain a deep understanding of competitors, product ranges and promotional activities

• Lead the tactical design and implementation of Marketing initiatives to include:

• Innovative tactics for the U.S. market

• Multi-channel opportunities to strengthen campaigns

• Resources for Physicians and Patients

• Materials for conferences

• Sales training pieces and initiatives

• Internal campaigns and meetings

• Ad boards and market research

Qualifications

• Bachelors degree in related field, MBA preferred

• 5+ years of specialty sales/marketing experience required

• Previous sales/marketing experience with strong performance record

• Experience in product launches

• Experience in the strategic brand planning process

• Comprehensive Knowledge of the health care and pharmaceutical industry

• Strong understanding of Commercial Insurance and Medicare Part D

Additional Information

Applicable only to applicants