We are BUILDING HEALTH SAVINGS. Come be part of remarkable.
How you can make a difference
The Associate Marketing Account Manager will support the Strategic Marketing Account Management team to execute strategic engagement plans with the goal to increase participation in HSA-qualified plans as well as HSA member engagement. This will include analyzing client and industry data to identify trends and behaviors to find creative ways to drive increased engagement and drive program growth. It will also include creating and managing engagement materials to support our client's strategic engagement plans.
What you'll be doing
The Associate Marketing Account Manager will be responsible for supporting the marketing account management team with project management, content, creative, and data analysis. You will be communicating cross-departmentally within HealthEquity and occasionally directly with clients. You will need to be able to effectively represent the company's products and services and to write technically as well as creatively. Other responsibilities include:
Actively maintain campaign calendar and ensure stakeholders are informed and considered
Evaluate marketing programs and campaigns across multiple criteria including relevant response rates, cost/revenue analysis, qualitative key learnings, and overall results
Collaborate with marketing team to drive market research needed to assist in strategic planning, goal setting and results tracking
Serve as liaison to marketing account management team to ensure marketing objectives, timelines, and deliverables are being met.
Gather additional input needed to execute on the plan so that you can recommend and present creative drafts for review
Copyedit, proofread, and revise engagement plans
Support internal and external parties with appropriate updates
Understand brand needs and our capability to provide solutions
Ensure the timely and successful delivery of communications plans according to customer needs and objectives
Consult with Senior Marketing Account Managers about campaign objectives and requirements
What you will need to be successful
Bachelor's degree in marketing, communications or business administration. MBA preferred
3- 5 years of marketing experience
Campaign/demand generation experience a plus
Demonstrable success in strategic marketing disciplines
Ability to handle a wide variety of projects simultaneously and react flexibly to changes that may occur
A bias towards a collaborative work culture with strong interpersonal skills and comfort in a team setting
A focus on analytics during campaign development and a commitment to ROI with results tracking and success measurement
Highly accountable for commitments; results-oriented
Strong written and verbal communication skills
Excellent organizational, planning, project management and time management skills
Ability to prioritize and manage multiple projects simultaneously
Must be proficient in MS Office, PowerPoint and Excel
Experience and proficiency in the Adobe Creative Suite a plus
An understanding of healthcare financial accounts (e.g. HSA, HRA, and FSA) is desired
Benefits and perks
Medical, Dental, Vision
Paid Maternity/Paternity leave
Purple with Purpose (paid volunteer time off)
HSA contribution and match
On site Lunch and Learns
Award winning Wellness Program
Consumer Driven Healthcare (CDH) education
Why work for HealthEquity
HealthEquity has a vision that by 2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth and build health savings for life. Through our innovative technology and superior service delivery, our members gain valuable insights to better save and spend their healthcare dollars.
We firmly believe that our team members drive the success of this company. We hire passionate contributors who enjoy the thrill of pioneering their positions to their full potential. Join us and discover a work experience where the person is valued more than the position, and where are our purple culture drives a remarkable experience.
Our advice to you
HealthEquity is fiercely focused on hiring passionate individuals to contribute to our purple culture. If you speak passion, excellence, service, ambition, fun we want to speak with you! We believe that your personality is as important as your experience and qualifications so when we do have the opportunity to speak together, be authentic, be genuine, be you! Showcase your experience and your passion.
HealthEquity, Inc. is a proud promoter of equal opportunities for training, compensation, transfer, promotion, and other aspects of employment for all qualified applicants and employees. HealthEquity, Inc. support Equal Employment Opportunities without regard to sex, race, color, religion, national origin, age, disability, sexual orientation or veteran status when hiring under federal, state and local laws.